November 04, 2020 5 min read

Mental toughness is something many people talk about, but very few ever really develop for themselves.

Over my 21+ years in business, I've seen all kinds of people and personalities...

Some are success stories ... and some are failures.

Some are people who "want" and some are people that "do".

I can guarantee you that the people that "do" are 1000% better off in life than those that just "want" to do better, and do nothing about it.

That being said, if you are guilty of just "wanting" things without action, you've got the hardest part out of the way ... vision.

But the reality is, you just haven't developed the mental toughness you need to accomplish what you've set out to do yet.

And you're probably wondering, "What does mentally strong mean? And how can I become mentally strong?"


Being mentally strong is about more than just snapping your fingers and telling yourself you're tough.

Actually, mental strength is something you must work on consistently, every single day, in all areas of your life.

That's why I created 75 Hard, the FREE Mental Toughness Program to help you develop your mental toughness.

Once you develop mental toughness, you can then use that skill to take control of every situation.  It's because you can focus your thoughts and actions into influencing positive outcomes.

75 Hard

No, I'm not talking about some made up superpower.

This is a real-life skill that over 100,000 have already mastered through my 75 Hard Program.

And whether you complete 75 Hard or not, your mental toughness (or lack-there-of) is going to play a crucial role in deciding whether or not you truly become successful in what it is you're doing.

Which brings up the question...


The answer is simple, but can be very difficult.

You must learn to get comfortable with being uncomfortable.

By pushing your limits and getting out of your own comfort zone, you will be able to face new challenges...

And whether you succeed or fail, the most important thing is that a lesson is learned, and that you got better from it.

You won't become mentally strong overnight ... and you won't tap into your full potential right away.

But that shouldn't discourage you. Actually, it should help motivate and drive you, because you have so much room to grow over the journey ahead.

Again, developing this skill is not easy, but I guarantee you that it is worth it ... and once you develop it, you will change your life forever.


I know ... you're starting to think about where you're at now, how you can improve, and what you can do to work on your mental toughness.

How do I know?

75 Hard: A Tactical Guide To Winning The War With Yourself

Simple. I struggled with it for years ... trying to come up with the "perfect plan" or "quick-fix", but it never got me anywhere.

That's because I was trying to "cheat" the system, instead of actually developing a stronger mindset, and the skills that lead to me becoming mentally strong.

And that's what I see so many people doing when I talk with them about mental toughness ... maybe you are too?

So, how do mentally strong people think?

That's a great question, and it really comes down to a few key things that they focus on, that most people don't:

1) They focus on what they CAN control, not what they can't

Wasting time and energy on situations and outcomes that you cannot influence will not get you to where you want to be.

Instead, making sure to dominate every area of your life where you CAN influence the outcome will help you create the foundation of success that you can build on for years to come.

2) They focus on the present and future, not what happened in the past

While valuable lessons can be learned from past experiences, putting more effort into planning and executing today (and tomorrow) will be much more valuable for your growth, personally and professionally.

3) They always execute with intent

No matter the situation, a mentally strong person always performs a task with the intent to get better.

Whether it be in front of a boss, client, friend, or especially when no-one is around, they always complete a task as well as they can, every time!

4) They get comfortable with being uncomfortable

Mentally strong people are always pushing themselves to be better. In order to grow, you must step out of your comfort zone and embrace challenges.

This is one of the biggest mistakes I see people who think they are "successful" make...

They get comfortable with where they're at, and stop progressing ... ultimately losing what they've worked so hard to achieve.

5) They take responsibility for every aspect of their life

Whether it be in business, their health, relationships, or anything else ... those who are mentally tough understand that everything is their responsibility.

They make it their mission to hold the highest standard for themselves and those around them.

6) They do not compromise their values for anything

Standing for what you believe in and what you know to be the "right" thing to do, in any situation, whether it benefits you or not ... is a sign of mental strength.

7) They believe

They believe in themselves. They believe in their mission. They believe that they will be successful.

8) They take action

The perfect plan does nothing without execution.

"Wanting" to build your business, career, or any number of other examples will do nothing if no action is ever taken to make them happen.

Mentally strong individuals understand this, and live it every single day.

75 Hard App


To help you with the 75 Hard program and developing your mental strength, I wrote my book, 75 HARD: A TACTICAL GUIDE TO WINNING THE WAR WITH YOURSELF...

This book lays out the foundation for what 75 Hard is, and why each aspect of the program is crucial for developing your mental toughness.  I also talk about my experiences and growth in business over the last 21+ years, and how mental toughness played a key role in my success.

Need help completing the 75 Hard program? The 75 Hard App is the BEST tool to help you get the most out of the program!

Download the app today to set reminders, track your progress, share you journey to Instagram, and so much more during your 75 Hard experience!

The key to your success is mental toughness. It's time to start developing yours today.

Also in Articles

7 Ways To Develop Mental Toughness

September 30, 2020 5 min read

Mental toughness is the difference between changing your life for the better and things staying the same. That’s why it’s so important to develop mental toughness and to keep growing mentally [...]
Read More
Kill! Kill! Kill!: What My Dad Taught Me About Competition, Excellence, and Success
Kill! Kill! Kill!: What My Dad Taught Me About Competition, Excellence, and Success

September 21, 2020 3 min read

My dad knew that life is hard, and that in order to succeed in anything, you have to develop a mindset and personal conduct that is serious as blood and tough as mother fucking nails.  He knew that success requires a killer competitive attitude and an unparalleled will to win.
Read More
75 Hard: Andy Frisella's New Book About Achieving Mental Toughness Is An Instant Hit
75 Hard: Andy Frisella's New Book About Achieving Mental Toughness Is An Instant Hit

July 04, 2020 3 min read

St. Louis, Missouri - July 4, 2020.  On July 2, 2020, Andy Frisella released his new book, 75 HARD: A Tactical Guide To Winning The War With Yourself. The release of the 75 Hard book was highly anticipated, with the book selling out in just 73 minutes after...

Read More