75 HARD | The Tactical Guide to Winning the War With Yourself


You should consult your physician or other health care professional before starting 75 HARD™ or any other fitness program to determine if it is right for your needs. Do not start 75 HARD™ if your physician or health care provider advises against it.

You should consult your physician or other health care professional before starting 75 HARD or any other fitness program to determine if it is right for your needs. Do not start 75 HARD if your physician or health care provider advises against it.


As you read through this page, I know you will be waiting for me to ask you to buy something. So let me be very clear:

At NO POINT will you be asked to enter your credit card information.

So read this message carefully, and know that you won't have to pay for anything.



If you're looking for a new fitness program or challenge, this is not it.
This is a program that can change your life ... starting from the inside.
Are there physical changes? Yes! But trust me when I say the physical changes you see on the outside are a FRACTION of the results you can earn by completing 75 HARD.
As you read & learn about the program below, keep that in mind.
This is not your next "internet challenge"...


How To Take Complete Control of Your Life in Only 75 Days

There's nothing worse than rolling through life in the passenger's seat. You wake up, go to work, and drift through each day with no direction or driving force ...

Then you drive home, flip through your favorite tv shows, go to bed, and repeat that same cycle the next day.
Weekdays all run together, and you find yourself trying to pass the time until the weekend ... so you can relax, unwind, and finally enjoy yourself.
But weekends have no meaning, and you have no real reason to enjoy them either ... and like the weekdays, they all start to run together too.
You see people around you moving ahead ... and you start to wonder what they have that you don't, and what they're doing that you're not.
You start doubting yourself ...
Your thoughts beat you up every minute of the day to the point where you feel like you'll always be stuck right where you are in this funk forever.
The mental struggle turns into a physical struggle. You're not exercising like you used to, because you don't see the point.
You try program after program, or challenge after challenge to get your body and your mind back into a place where you actually feel great again ...
But those programs turn out to be temporary band-aids ... and before you know it, you're right back at square 1.
Each failed attempt drains a little more hope from your tank, to the point where you're running on E.

This is why I believe in the 75 Hard Program

I know exactly how you feel … because I’ve been there myself.

I spent years feeling like I was nothing...

Floating through the days with no game plan, and no results ...
Letting myself go mentally, and physically ...
Trying program after program to get back on track ... only to fall off right after I completed it.
I knew I wasn't the only one going through this ...
I knew there are people just like me going through the same struggles.
I realized that the root cause of all of my problems was not addressed by any existing program.

Because the REAL PROBLEM I had was a lack of mental toughness & discipline.

That's when I decided to take matters into my own hands ...
If you don't know who I am, my name is Andy Frisella. I'm an entrepreneur, and I've built multiple companies from 0 to 9 figures.
Don't get it confused ... I am not special — I am just like you.
I spent the last 20 years figuring out how to master mental toughness & develop the skills needed to take complete control of your life & be successful in anything you do.
I know what it takes ...
It takes confidence.
It takes grit.
It takes belief in yourself.
It takes fortitude.
It takes endurance.
It takes perseverance.
It takes a willingness to win.
These are NOT traits you are born with ...
These are skills you can develop ... IF you choose to commit to making changes & following through on what you say.
I've taken everything I've learned about mental toughness, and made it into a program I call 75 HARD.

My ACTUAL results from Day 1 to Day 75.

The mental changes are 100x greater than the physical changes.


75 HARD is the only program that can permanently change your life ... from your way of thinking, to the level of discipline you approach every single task in front of you with.

This is about mental toughness.
75 HARD will show you how to 100x the following traits in your life ...
You are in complete control ... and if you choose to follow this program PERFECTLY & without compromise ... you will change your life forever.
• Make huge strides in your career & have a job that you are proud of
• Feel completely confident about yourself and your actions
• Learn how to manage your day, so you can get more done, and quit wasting time on meaningless things
• Develop amazing relationships with the people who matter in your life
• Gain independence and the ability to take complete ownership of projects & tasks
• Completely overhaul the way you think & act
• Learn how to be honest with yourself and gain the self-awareness to stay on track
• Be in the best physical shape of your life as a result of the mental transformation you have made

Absolutely 0 payment necessary.


Endless stories roll in every single day from people who completely changed their life.
They've become better leaders at work ...
They've become better mothers & fathers ...
They've increased their income ...
They're more confident in themselves ...
They've made massive physical transformations as a result of the mental transformation ...
They've taken complete control of their lives ...
... and the changes they've made are permanent.


"It's a game changer, both physically and mentally. It’s a program that pushes you to overcome the doubts you have for yourself. Mentally I’m at ease. I know I am capable of more than the excuses I have in my head. I wake up and get after the day and make sure I leave it all on the table every single day. My mindset is so determined to becoming the best version of myself every single day. 75 HARD proved to me that I am capable of anything I set my mind to. It showed me that I am stronger than the excuses in my head. I had back surgery in November, and once I was out of recovery, I was ready to change my lifestyle. Months prior to surgery I was unable to workout the way I normally did because of the pain, and I was depressed and anxious all the time and I was ready to create a change both physically and mentally."

"75 Hard completed ✅

Some called me crazy, heck some maybe even unfollowed me, but you know what? I can care less. This was far from just a physical change for me!

The long days of 75 Hard were tough. From the task that needed to be completed everyday no matter rain, snow or shine! I read 4 books, the 2 workouts, 1 outside, taking my progress pics, drink my gallon of water, had no cheats or alcohol, and following a good diet.

Above all else … I’ve learned one key thing about myself, and that’s simply that I always have more in the tank!

Thank you again @andyfrisella for showing me the way and truly revealing the best version of myself! 🙏🏾..."

Absolutely 0 payment necessary.

I want you to think about what these changes would be worth to you in dollars.

If I could honestly deliver that through 75 HARD ... think about how your entire life would change ... physically, mentally, and financially.

Every day ... countless "experts" convince people to spend their hard-earned money on programs that only offer a temporary fix.

That's not how I roll ...
75 HARD will teach you how to completely transform your life through consistent action over the course of 75 days.
If you commit today, I'll share my 75 HARD program with you for the low price of $0 ...


"But Andy ... why would you give away this program for free if it's so valuable?"

I'll tell you why ...
Because I know first-hand how much 75 HARD will change your life.
Because I know that by completing 75 HARD, you will be happier, healthier, and accomplish things you never thought were possible before.
...and because I don't want money to stand in your way from doing this program.
Now, even though it won't cost you any money ... it ain't free.
It will cost you time ... and it will be the hardest thing you'll ever do!


Absolutely 0 payment necessary.

I know what you're thinking ...

"I'll start next week after (insert event or other BS excuse here)"
That thought alone is 100% proof that you need to start 75 HARD immediately.
I can promise you this ... what you will gain in 75 days will FAR OUTWEIGH any reason for waiting to start.
75 HARD is not a "Challenge".
It's a program.
A tool.
It's a tool that can drastically change you forever and you can come back to if you ever find yourself off course again in life.
But you have to follow the program with ZERO compromises. Everything in 75 HARD has a purpose that you will understand once you complete the program.
I see people trying to change or modify the program ...
At first glance, to some the program might look simple. Don't be fooled ... it's not.
To others it might look too advanced ... it's not.
I specifically designed 75 HARD so that no matter where you are at physically, you can do the tasks. Whether you haven't exercised in a decade, or you hit the gym 7 days a week, you can do this.
You can do this no matter what your starting point is.
This is not a physical challenge. It is a mental challenge, designed to develop all of the characteristics you lack in life that have landed you where you are at.
The physical transformations that occur are just the by-product of the mental transformations you will make.
You need to commit.
You need to make changes & follow through.
Stop talking about the stuff you want ... start taking the steps to make REAL changes.

I'm IN! How Do I Start 75 HARD?

It's simple ... just enter your info below, and I'll get you the information you need to get started ...

Absolutely 0 payment necessary.

Your privacy is important. I will never share your information with anyone. I can't stand it when other people do that either.


You should consult your physician or other health care professional before starting 75 HARD or any other fitness program to determine if it is right for your needs. Do not start 75 HARD if your physician or health care provider advises against it.

I'm not in yet ... I'm still not sure because:

I'll start when I am ready.
That my friend, is your entire problem in life. You wait. You wait for the perfect time. You wait for the stars to align with Mercury in retrograde ... or something else crazy like that. The point is you wait ... and you don't do. Allow me to let you in on a little secret: There's never a perfect time. The stars never align. You'll never be ready. That's the point of 75 HARD ... to develop the toughness so that no matter what happens in your life, you have the mental fortitude to deal with it. So start ... execute.
What happens if I fail?
It's simple, you start over on Day 1. I've had some say this rule can make people feel like a failure if they have to start over multiple times. Well ... here's the truth:
If you modify the program just to say you completed it, did you really succeed? No. That's the problem with your whole life ... you constantly modify your plans & goals so you can say you completed them. By doing that, you never achieve what you're actually capable of, and you'll end up feeling worse about yourself, because you know deep down you cheated.
You don't accomplish anything great by changing the rules in your favor just to check the box.
It seems like this would be difficult to sustain.
EXACTLY! That's the point. You don't achieve what I'm talking about by doing the program for just a few days or a few weeks. I made this program 75 days, because that is how long it will take for you to develop these skills ... skills that will stick with you long after you've completed the program.
This isn't another temporary band-aid program that you're used to ... I'm talking about making PERMANENT & POSITIVE changes in the way you live your life.
I'm on the XYZ Diet Training Program, so I can't do 75 HARD.
You my friend ... are wrong. You absolutely can do 75 HARD. I developed 75 HARD to run in-line with your current fitness program ... no matter what it is. I developed it to run in-line with your current diet program ... no matter what it is.
There's 2 workouts a day and I don't specify to you what to do there. So plug in the workout from your other program for one of the workouts. Then do another workout that day. Don't forget ... one of the 2 has to be outside. You have to follow a meal plan and again, I don't specify to you what to do there. So plug in a meal plan from any program for that. Just don't forget ... no cheat meals and no alcohol.
See how easy that was to do with zero compromise and zero substitutions.
Can I do {insert your random task} instead of one of the 75 HARD tasks?
NO ... Because that's the entire problem. You are trying to compromise and adapt things to suit your needs before you ever even start. When you make a small compromise to yourself, it engrains that decision pattern in your life. You subconsciously tell yourself that is OK, and without knowing, create a pattern of compromise across every single area of your life. That compromise nerfs off the sharp edges of what could be an exceptional life.
You can do this ... so don't start off on the wrong foot by compromising.
I haven't exercised in years ... and I'm too out of shape right now to do 2 workouts every day.
You are not too out of shape to do this. I developed 75 HARD specifically to work for everyone regardless of physical fitness activity. You have to do 2 workouts a day ... and I don't specify what they need to be so that you can do whatever you need to do based on your fitness level. It could literally be as simple as going for two 45-minute walks.
Where you are too "out of shape" is actually mentally. And you and I are going to work on that together over the next 75 days.
I can't do the outdoor workouts because I can't leave my kids at home.
Doing an outdoor workout does not mean you have to run miles away from home. Go to your backyard or driveway, and MOVE. Do jumping jacks, push-ups and sit-ups, jump rope ... anything.
Or ... have your kids exercise with you. It's a great opportunity for you to teach them positive habits while they're young, which will help set them up for success as they grow up!!
This seems pretty easy to me.

Right on ... you must be at an advanced fitness level. That's great and you'll love 75 HARD. It will push you far more than you think. Accept the challenge ... and circle back and tell me how easy it is in 75 days when you're done.

As you are starting to see ... every possible thing you could say to object to starting the program right now is really just an excuse you are making to get out of doing the work.

Here are more stories from people whose lives have changed by completing 75 HARD. If you want to see even more ... go search #75HARD on Instagram. There's over 1.1 Million posts with that hashtag.

"This program and process isn’t for everyone. I tell people it’s not a weight loss program. Day 1 of 75 Hard isn’t so much the beginning of a program as it is the end of a destructive, underperforming lifestyle that leads to mediocrity and looking at the sky hoping it doesn’t fall on you. It has eliminated excuses that I used forever…I’ll eat better tomorrow, I’ll stop drinking after football season, I’ll read more when I have more time. If it must happen eventually, it must happen immediately. 75 HARD was a catalyst for positive change in my business, my marriage, my health, my mental fitness,and I feel better when my kids look at me as their father today.

I look in the mirror at a 41-year old business owner, husband and father and I see someone on the path to his best self, as opposed to what I saw before 75 HARD, which was a waste of talent, a piece of shit who was too weak to live up to expectation. I walked outside every night for over 2 years, usually after too much bourbon and shitty food and looked at the sky and wondered if the next day was going to be the day I go bankrupt and everyone knows I’m a failure. After hearing about 75 HARD, I listened to episode 208. I went home and started the program the next day."

"I have a lot of people who reach out to me about 75 HARD, and I do tell them how amazing it is to be able to trust and count on yourself. It also doesn’t hurt that developing the discipline required yields such great physical benefits! It has reaffirmed my confidence in myself to make the best decisions for my health and life. It has also given me a different perspective in general. I see how silly excuses are … if I want something bad enough nothing can stop me! I have had significant positive physical changes, I look better, I’m stronger but most importantly, I am proud of myself. My mind is powerful, and I know that now. I truly needed a reset on my mental discipline. I needed to prove to myself that I was strong enough to take control."
IG: @khunni34

"75 HARD changes you as a person - physically yes, but mentally too! I KNOW I can conquer anything I put my mind to now. It has opened my eyes to trying new things, and made me realize I am capable of so much more than I thought."

"You should do 75 HARD if you want to improve your mental well being and to build your confidence back up through committing to something for yourself and following through with the execution. 75 Hard will improve your physical and mental wellbeing and toughness. It delivered on its promise to build back up my confidence through commitment and discipline by following through and executing every single day. Discipline = Freedom, and the discipline you develop during 75 HARD makes you much more mentally tough! I’m in better shape at 35 than at 30 physically. Developed lifelong critical habits like reading, hydrating daily and moving my body. It also validated that self discipline is the path to freedom and achieving your goals. I got out of stagnation by building discipline through commitment to myself first."

"It levels up your entire life. You feel better, you look better, you achieve more in every aspect of life. Personal excellence is the ultimate rebellion and the best way to implement change. 75 Hard has rid me of the victim mentality. I gave up the narrative of “I have ADHD so that’s why I can’t get anything done”, or the “everyone in my family is fat, this is just how I am”. 75 Hard gave me the tools to have a no excuses, zero options mentality and that is worth more than any class or education. The impact on my life has been nothing but positive. My health is better, mentally and physically. I perform better on stage with my band. I perform better as a husband because I am in a better mood, more organized and pay much more attention to detail than I did before. I had the best financial year of my life after my 2nd round and I continue to grow in every aspect of my life because of the discipline 75 Hard has instilled in me."

"It might look like a fitness program that is purely for a physical transformation, but 75 HARD is actually a mental transformation program.. The physical results are just the bonus! I feel like I wake up every morning and want to kick a door down LOL. I wake up ready to absolutely crush my days now and see each day as an opportunity rather than as something I have to just get through. I am in such better physical shape but aside from that, I have learned how to restructure my days and I have so much MORE time now to get things done. It’s amazing and I really feel like I’m squeezing the most I possibly can into each and every day. "

Absolutely 0 payment necessary.


You should consult your physician or other health care professional before starting 75 HARD or any other fitness program to determine if it is right for your needs. Do not start 75 HARD if your physician or health care provider advises against it.

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