Being real, authentic, and who you truly are is your biggest competitive advantage in life.
But as a society...
We all work to fit in...
We all work to go unnoticed...
We all try to blend in and become camouflaged...
We all mask who we truly are, which ends up toning down our personality…
Denying our true desires and dreams...
...and creating an alternate persona that really isn't us at all.
We lie to ourselves, our friends, and our families about who we really are and what we really want in order to avoid the negative commentary that comes with standing out.
That's what we're doing wrong.
When you try to be like everybody else, you can't possibly stand out enough to earn the things you truly want in life.
Quit being scared to be different...
When you do this, you're shooting yourself in the foot when it comes to fulfilling your true potential in life.
Being different is really just being your authentic self.
You have to be the most honest version of yourself possible, instead of watering yourself down to conform to everyone else.
When you do this, you stand out amongst a sea of carbon copies.
So many people are too scared to think differently…
Act differently…
Take an interest in different things…
...and ultimately be the true version of themselves, which confines them to a miserable, unfulfilling life.
What most people fail to understand is the true importance of being authentic.
Being your authentic self isn't just some "good idea" or "bonus" that allows you to be happier and more fulfilled...
It's an absolute requirement of success.
You have to start being who you really are...
It's not only healthy and good for your mentality, confidence, and self-esteem...
It's also a key part of being trusted.
You're only valuable when you have the balls to be authentic.
You have to speak up and be who you are in your heart.
Trust over time equates to loyalty from your customers, employees, and your employer (if you work for someone else).
Loyalty is the most valuable asset that can be obtained, and it can only be obtained by being your authentic self.
Let me ask you this...
Are you doing the things you really want in life, or are you suppressing all these things?
You have to be different.
Showing your true colors will attract the people and opportunities that will help you build the life you truly want.
People who try to conform to the standards and persona of others in business and life will always lose.
You are also paying a massive price by doing this...
All the dreams you have...
All the lessons you could learn...
All the greatness that you could achieve will never happen...
...and you'll end up with a life full of regret for what could have been.
That's the price you pay for conforming...
An average, mundane, and miserable life.
The main reason why most people never display who they truly are is because they are afraid to be criticized by the people around them.
They let other people’s opinions keep them from expressing their true dreams…
Their true desires…
Their true goals…
...and their true selves out of fear of rejection.
What you have to realize is that these people will be replaced by people who love the authentic you.
These will be much better relationships anyway.
But if you're willing to sacrifice your dreams and authenticity for the fear of criticism...
You will never truly get what you want out of life.
While happiness varies for everyone, this is a great way to start being happier and more successful immediately.
Be authentic.
Be different.
It's necessary for your success.
All of us have a mental framework that influences the way we think and how we perceive the world.
It's called your mindset.
...and your mindset will play a significant role in influencing the outcome of your life.
It dictates...
I don't care who you are...
I don't care how cool you are...
I don't care how rich you are...
I don't care what kind of stuff...
75 HARD is an ironman for your brain. It's a rigorous program that I created to help you build mental toughness and get a taste of your true potential in life.
You are capable of far more than you could ever imagine ... and 75 HARD will show you that.
In 75 HARD, you will be pushed far beyond the limit of what you consider to be comfortable, easy, and convenient.
This isn't a "fitness challenge" like everybody else on the [...]