May 26, 2023 4 min read

When you think about some of the greatest teams to ever exist on the face of the earth...

It becomes very clear what makes these teams so great: Their culture.

Now, am I talking about a culture of laziness, corner-cutting, and excuses? Of course not.

I'm talking about a winning culture. A culture that promotes and encourages personal growth and excellence amongst everyone on the team.

Strong culture is what separates good businesses from great ones.

When everybody is committed to rowing the boat, the boat moves a lot faster.

If you truly want to dominate in business, I can't stress the importance of having a winning culture enough.

But, how do you establish a winning culture? Let's talk about it...

How Do You Build a Winning Culture?

Most people think the reason why their company culture sucks is because of the people they hire. That couldn't be further from the truth.

I truly believe that as humans, we have an innate desire to win. It's something we're born with.

I'd argue there are very few, if any, people in existence who don't want to win.

More than likely, it's not your team or the people you hire who suck ... it's your approach.

The good news is, you can fix your approach.

Here are three things you to do in order to build a winning culture in your business right now...

1. Show Your Team How to Win

Like I said, most people want to win, they just haven't ever been shown how to win. For some people, they have never been in an environment that allows them to win either.

Provide that in your business.

Teach your team how to win, and show them how their efforts in their role will help them win and progress.

When you invest in your people, they'll invest in you and the company.

This is extremely important if you want the respect and loyalty of your team.

2. Establish a Set of Core Values

Developing a winning culture requires that you have a set of core values that you want your company and employees to stand for.

These core values will drive your company and employees to perform at a high level if you embrace them and believe in them. Be very selective with your values. They will ultimately be what guides your team and empowers them to make the best decisions.

These are also values that your employees will bring home with them. It's your moral obligation to make sure these are values that will help them grow in every area of their lives.

So take the time to determine which values would be best for the culture you want to build.

Every winning culture has core values.

3. Create a Competitive Environment

If you're coaching an NFL team, your goal is to win.

In fact, don't win enough ... and you won't be the coach for very long.

In football, and all professional sports, the best players on the team play.

So when it comes to how your business operates, why would it be any different? It shouldn't be.

It doesn't matter how long John has been with the company...

It doesn't matter if Suzie is your best friend...

When it's time to move someone into a new role, you have to pick the best person for the job.

John may have been with the company for 10 years ... but John is going to be sitting on the bench if the new hire Tom is producing a better result.

When you start moving people in the company based on the results they produce, you are creating a highly competitive environment. This competition is what drives excellence in your team.

When everyone is forced to compete, everyone will get better.

On the other hand, if you're measuring someone's value based on how long they've been around, their age, or anything other than their performance ... you aren't encouraging anyone to improve their skill set or performance.

Does that make sense?

If becoming better at your job didn't actually help you earn more money or contribute more ... what's the point of getting better? There is no point.

You will sink the company ship this way ... no question.

Looking For More Business Advice?

Listen, owning and operating a business is no easy task.

It’s brutal, I get it. I have several companies that I’ve built from the ground up.

I also understand how hard it can be to trust anyone you come across on the internet. There are far too many fake, wannabe entrepreneurs and business owners who look like they have it all figured out online. The reality is, most of the time they are just days away from filing for bankruptcy or going out of business.

It’s all flash in the pan success stories and “hacks” to building a successful business. You and I know the truth. We know it’s just a bunch of smoke in mirrors in attempt to collect a few quick bucks.

Building a REAL business is extremely difficult. 99% of the people you see on social media that claim to have the “secret” haven’t done a single thing.

My good friend Ed Mylett and I recognized this, and decided to do something about it. Since then, we've formed a group of elite entrepreneurs to break through the noise and provide real, tactical information to help take your business and life to the next level.

It didn’t take long for our group to become the most elite and highly-sought after business coaching group on the planet. It’s called Arete Syndicate, and it has become a movement to restore true excellence to the business world and society.

If this is something that interests you, you can learn more about it here. I also hosted the #1 rated entrepreneurship/business podcast for 3 years straight called the MFCEO Project Podcast.

While The MFCEO Project is not recording anymore, I do continue to spread my lessons and knowledge through 20+ years of business in my new podcast, REAL AF.

You can listen here for free.

In the meantime ... keep moving. The world needs your wins.

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