December 06, 2023 5 min read

I see a lot of extremely bright and capable people who fall short of their potential because they don't have a sharp, relentless focus.

Understand that you can work hard…

You can have all the tools…

You can have all the discipline

You can have all the resources…

But if you spread your focus too thin, or don’t have the proper focus to begin with…

The results you produce will be mediocre.

When I talk about “focus”, I’m not talking about it in the sense of staying awake or avoiding procrastination.

If that’s what you’re struggling with…

Building some discipline and grit will fix this issue for you.

I’m talking about focus in terms of your commitment to a goal or specific outcome.

All highly successful people understand that in order to accomplish their biggest goals in life…

They must give them their full focus.

Your focus determines your reality.

Why Your Focus Is Important For Success

None of us are born with a sharp and refined focus.

In fact, I used to be the guy who bounced around every few months to try the next shiny, new opportunity.

But if you truly want to become successful in life…

You need to pour your focus into the one or two things you’re really good at to mature and provide fruit.

You will never gain any real traction if you allow your focus to shift from one “opportunity” to the next.

The truth is, the world is full of opportunity. But, the only way you’ll make something out of any opportunity is by giving it your committed and unwavering focus over the long term.

If you’re looking to become successful at whatever it is you do…

Whether that’s running your own business or working within a business…

These 3 points will help you hone in your focus and reach your goals.

Point #1 - Focus On Providing Value

Far too many people are focused on money or what they can get out of any given situation.

…and because they’re so focused on what’s in it for them…

They actually keep themselves from achieving their goals.

Focusing on money and the rewards you’re looking to gain is also a sign that you haven’t gone all in and committed to making your goals a reality.

Why? Because the minute an opportunity to make more money in the short term comes along … you’ll hop on it immediately.

What you must understand is that by doing this, you’re taking yourself off your original path.

This guarantees that you will never truly be successful at what it is you originally set out to do.

So instead of focusing on money and what you can take…

Start focusing on what you can give and the value you can provide.

If you want to take care of yourself…

You have to be devoted to taking care of others first.

Trust me … what you give is exactly what you’ll get for yourself.

If you want people to care…

Care about them.

If you want people to support you…

Support them.

The sooner you can make this connection in your brain and start truly caring about others by focusing on the value you can provide…

The sooner you’ll begin to see your goals come to fruition for you.

Point #2 - You Have to Change Your Mindset About Opportunities

Most people live their entire lives in a constant cycle of moving from thing to thing to thing.

They’ll spend 2-3 years in their current position…

Begin to feel “burned out”...

Then, when a new opportunity comes along … they roll with it.

Only, there’s a problem with this…

When you’re always quitting and starting over again…

You will never reap the benefit of your compounding efforts in any area.

A lot of people bounce from thing to thing because they’re worried that if they don’t...

The opportunity is going to “pass them up.”

If this is you…

You have to start thinking about opportunity differently.

Opportunity is abundant and ever-present…

There will never be a shortage of opportunity.

The reason you think differently is because you don’t realize that opportunity is something you create through your effort and actions.

Nobody is going to come along and say “Hey, I’ve got a great opportunity for you.”

That may happen when you reach a certain level of success … but this is something that will never happen for you in the beginning.

Real opportunity is created…

But you can only create opportunity by keeping your focus in one area.

By spreading your focus to thin…

By switching your focus from thing to thing…

…and by starting over every time you encounter a challenge…

You will never be able to create opportunity.

It would be no different than planting a seed…

Watering it for a week…

Wondering why it’s not growing…

Then trying to grow a different plant instead.

Nothing will ever grow.

Keep your focus on one thing…

Otherwise, you’ll never produce fruit.

Point #3 - You Have to Be 100% Committed

It amazes me how many people go out to start a new business or a new career path and say “Well, I’ll try this out and see what happens.”

Or…

“I wonder if this opportunity will work out for me.”

Or…

“I hope I have some success with this.”

Anytime I hear these things, I automatically know these people aren’t going anywhere.

The people who consistently win in business and life don’t wonder whether or not they are going to win ... because they are all in.

They don’t give themselves the option of failure.

In their mind, there are literally 0 other options but to succeed in whatever it is they set out to do.

Before they even start, they are 100% committed to accomplishing what they say they are going to accomplish.

Why would you leave the opportunity in front of you up to chance, fate, or circumstance?

Go all in and don’t consider other options for even a second.

Do that, and you’ll have no issue maintaining your focus.

Get Focused and Go Execute

When it comes to fine-tuning your focus…

You don’t need coffee…

You don’t need breaks…

You don’t need more sleep…

You don’t need to meditate…

You don’t need to train your brain

What you really need to is to go all in on the opportunity in front of you and give yourself no option other than to make it work.

The reason you struggle with focusing is because you believe you have all these other options and an unlimited amount of time to pursue them.

Yes, you do have other options…

But that mindset is the very thing that’s keeping you from putting 100% of your focus and effort into one single thing that will help you succeed in the long term.

Execute on what’s in front of you and give yourself no other options.

Doing that will give you all the “focus” you’re looking for.



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