REDEFINE IMPOSSIBLE, ft. James Lawrence the Iron Cowboy, with Andy Frisella - MFCEO289

What do you think is impossible? Pretty much everybody told my guest & friend James Lawrence that doing 50 Iron Mans in 50 days in 50 different states was impossible. But he did it. Not because he is a gifted athlete or had access to special resources, but because he learned how to create a mental toughness that is 1000 times stronger than iron. This episode will show you that you really can crush the absurdly huge goals that everybody else thinks you can't.

SHOW NOTES

00:00:15 – Andy's introduction to today's show
00:03:40 – Introducing James Lawrence, aka The Iron Cowboy
00:05:30 – How James completed 50 Iron Mans in 50 days in 50 different states
00:07:00 – Why James has used hard work ethic and blue collar work ethic to get where he is today
00:08:30 – How wrestling taught both Andy and James about incredible mental toughness
00:10:00 – Why explosive interval training is so important in athletics
00:11:00 – How James still hates running today, despite holding world records
00:12:10 – Why mental toughness is a perishable skill set
00:14:50 – How James once sat on a Ferris wheel for ten days
00:16:30 – Why he used those ten days to reflect on where he wanted to go
00:17:45 – How James uses his road work as time to think
00:20:00 – Why we should be worried about the way technology affects our attentions
00:22:30 – How James got his start on a 4 mile fun run
00:23:30 – What truly drew James to triathlons
00:25:00 – Why he transformed financial adversity into social impact and opportunity
00:26:30 – How he has continued to put more and more challenges on his plate
00:29:00 – Why he was mocked for trying to accomplish 50 Iron Mans in 50 days
00:30:00 – How he aimed to prove himself right instead of proving others wrong
00:32:00 – Why we are better off teaming up with our competitors
00:35:00 – How to have an impact as a speaker
00:40:00 – Why he would spend up to 16 hours per day competing
00:42:20 – How he made it through the first three days of hell
00:44:00 – Why his daughter help hold him accountable
00:45:00 – "He who knows his WHY can bare almost any HOW"
00:46:00 – How they made it through hurricane weather
00:48:30 – Why there is no way to please everyone
00:52:00 – How the doubters will never go away
00:53:15 – Why he is aiming to do 7 Iron Mans on 7 continents in 7 days
00:55:45 – Self belief: the foundation of massive accomplishment
00:57:30 – How your body adapts quickly to keep you functioning
00:59:30 – Why he never doubted their ability to hit their goal
01:03:00 – How James aims to help free people from their mental struggles
01:05:00 – Why you need to understand the game you're playing
01:06:00 – The secret to success and what you need to focus on
01:07:40 – How the most successful people grow to love adversity
01:10:00 – The only way to reach the top of the ladder
01:11:45 – Why perspective is fluid throughout your life
01:13:00 – How the most successful people are always the most humble
01:14:30 – Where to find James on social and where to buy his book

LINKS MENTIONED IN THIS EPISODE