Inc. Magazine featured Andy Frisella in a recent article about the importance of personal branding and how it relates to the success of a business. In an interview with Inc.'s Nicolas Cole, Andy shared how he first discovered the power of branding for personal and professional success:
"The quick backstory is that when I was first working on marketing 1st Phorm on Facebook, I didn't know what to post. All the other companies just posted pictures of vitamins and protein powder. Not really the most exciting stuff. So I decided to do something different and shared motivational statuses on our company pages. Then when Facebook changed their algorithm to more of a pay-to-play model, I just started posting that same content on my personal Facebook page, and people really responded well to it. From there, media outlets started reaching out to me not just as an owner of a few companies, but as a motivator and entrepreneur--and that's when I started to realize what I was on to," said Frisella.
The article concludes with a statement by the author fully endorsed by The MFCEO: "Having a personal brand is the single most valuable thing you could have in today's economy. I highly suggest you start building yours now."
Click here to read the full story.