When my business partner Chris and I opened our first retail store back in 1999...
Almost everyone who knew us thought we were a joke.
Yes, we had a small group of loyal friends who supported us.
But the facts are most people thought we were a joke.
I heard it all.
Even the shit they thought I didn’t hear about.
I heard it.
We were a joke to everyone.
...and the honest truth is...
I felt like we were too.
I felt like I was faking it and everybody else could see right through me.
I felt like I wasn't qualified to run a business.
I felt like I had no idea what the hell I was doing.
This is when most people quit.
At the first sign of resistance or backlash...
They step back in line and settle into a life of mediocrity.
I chose to keep going.
Even when I didn’t know what the fuck I was doing.
We kept going.
So should you.
Because whether anybody believes in you or not...
You are capable of greatness.
You just haven't proven it yet.
...and anyone who has ever become great or accomplished anything of real significance will tell you the same.
Everybody was a nobody before they became a somebody.
It was no different for me...
...and it will be no different for you.
Which means if you truly want to become great and leave behind a legacy that stands the test of time...
You have to push through the resistance and make a name for yourself through the results you produce.
Or you can be a nobody for the rest of your life … and forever after that.
I know deep down…
That’s not what you want.
Remember what you signed up for.
You have what it takes.
Now go show us.