In today's society, everybody seeks out comfort and avoids struggle at all costs.
My first 17 years in business were no different … which is a huge reason why it’s taken me this long to get where I am.
I half-assed it.
I wish I hadn’t.
…but that’s the truth.
But now ... I run full speed at the hard shit.
In fact, I've trained myself to LOVE IT.
Why?
Because success is hard...
Winning is hard...
...and by training yourself to love the hard shit that nobody else is willing to endure...
You'll give yourself a massive advantage in life … because other people aren’t doing it.
If you can operate with this mindset every single day...
There really isn't anything you can't do.
Grit wins.
Toughness wins.
Persistence wins.
Resilience wins.
...and this is something you must understand if you truly want everything you say you do.
Train yourself to love the hard shit and seek these uncomfortable situations as much as possible ... intentionally.
That's when you'll become truly unstoppable.