Coasting = Losing

There is no room for coasting.

The minute you coast is the minute you start going backward.

It's full-throttle forward...

Or backward by default.

Keep getting better forever...

Or eventually lose.

Those are your choices.

The game is too competitive and moves too fast.

When you stop or fall off...

Many others will keep going...

Keep getting better...

...and eventually pass you by.

This is how it works.

I didn't make the rules.

Coasting = Losing.

Even if you can't see it immediately.

Play every day like it’s the only day and you’ll be pretty fucking hard to beat.