Ask Andy: How to Build a Customer Base (And Two More Questions), with Andy Frisella - MFQA1

Podcast Overview

Sixteen years ago, Andy Frisella, “The MFCEO,” and his business partner, Chris, started a company called Supplement Superstores with $12,000 they earned from striping the stripes on parking lots and now do annually over $100 million a year in business.  He started this podcast basically for three reasons.

•      To mentor people who don’t have mentors
•      To motivate people in a real authentic way
•      Because he has a passion for motivating and helping people

Andy’s main motivation here is to help people realize what it takes to A) be successful. B) stay self motivated and C) hopefully for people to give back to others as well.

Because You Demanded It:  Ask Andy

Many of our loyal listeners have been asking us to add more weekly episodes.  Since the MFCEO gets so many emails with questions, we decided to add a second, shorter episode to our weekly lineup.  On thursdays, we will publish "Ask Andy."  In this first "Ask Andy" episode of The MFCEO Project, Andy answers questions from listeners about mentorship, building a customer base, and choosing whether it's right to get an investor or go it alone.

Question #1:  Is Andy available for mentoring?

Short answer:  Yes.  He mentors people every time he drops a podcast, posts on Instagram or Facebook, or hosts a Periscope Q&A.  But one-on-one?  Not likely.  (He'd like to.  He just doesn't have time.)  Even so, Andy shares his thoughts on how entrepreneurs should approach the whole issue of mentorship.

Question 2:  How do you build a customer base from the ground up?

Short answer:  Have a great product.  Create such an incredible experience with one customer that they tell another.  Word of mouth and referral is huge--especially in today's digital age.  Andy has more to share on that subject.  Much more.  Listen to the episode!

Question #3:  I don't have enough capital to produce product fast.  Should I go with an investor to move faster or stay in control

Short answer:  This is a tough question to answer.  Depends on the product.  But Andy offers some good thoughts.  (And you'll have to listen to hear them!)

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