Businesses ask me all the time, "how can we get our customers to trust us?" Trust is incredibly important. But when people ask me that, I already know something is wrong with their thinking. In this episode, I explain why, and identify what you really need to do to establish the kind of rock solid trust that leads to loyalty - which is THE quality you want in your customer base, in order to build a wildly profitable business and brand.
What's wrong with the world today? Like you, I get on the internet & social media & think, "WTF?" Like...it literally seems like society has become an insane asylum & the lunatics are running the place. Everybody is angry & resentful at everybody else. Well I heard a great story that provides a two word answer for what's wrong with the world. If we take that answer seriously, we'll all go a long way in fixing society...and our own lives.