Selective Urgency: Killer of All Dreams

February 04, 2021 1 min read

Andy at the gym

If you aren't making the money you want to make…

If you aren't driving the car you want to drive…

If you aren't living the life you want to live…

I can guarantee you there's only three possible reasons:

1. You aren’t doing the work.

2. You haven’t been doing the work for long enough.

3. You have selective urgency.

Most of the time ... it's number 3...

Because selective urgency is the number one killer of potential…

And the number one killer of dreams.

I see it all the time...

People wait...

And wait...

And wait…

To finally make a change and get their shit together...

Until it’s too late.

Shit hits the fan...

Then all of the sudden they start acting urgent.

But since their window to take action has already passed...

They suffer the consequences.

This is how relationships end...

This is how people lose their jobs...

This is how people become extremely overweight...

They don't take the required actions to keep their relationship healthy...

To perform at their job...

And to take care of their body and stay in shape.

But successful people are different...

For them, everything is urgent.

They do all of their daily tasks with the same level of importance…

They keep this sense of urgency regardless of how far ahead they are.

If you want to be among the highest achievers and the highest earners...

You have to start taking everything seriously…

Because in the big game...

...everything matters...

...and everything is urgent. 

Book Andy Frisella


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