If You Want to Be Great…You Have to Be Different

When you come up with a new idea, and you genuinely believe that everyone on Planet Earth is going to love it…

You are automatically sabotaging yourself.

This applies to business, life … everything.

It’s a natural thought to have when you want to do something new.

Of course you want everyone to love it…

Of course you want everyone to talk about it…

Of course you want every single human on this planet to use your product/service, or love whatever it is you are doing…

…but that’s one of the major reasons why businesses & people fail.

If you try catering to everybody…

You’re going to be vanilla…

You’re going to blend in with everyone else…

…and you will get lost in the noise.

If you want to be great … you have to be different.

You have to stand out from the crowd.

You have to be bold.

You have to show people what you give a fuck about…

And be great at what you do/provide.

You will piss some people off…

But you’ll also get people who love you for it...

…and the people who love you, will never go anywhere else.

Quit trying to cater to 100% of the population all the time…

…and focus on the 50% who absolutely love you.

In fact, give them such an amazing experience that they become a lifetime subscriber of you & your brand.

The rest will take care of itself.