Most people are too concerned about getting backlash from standing up for their beliefs.
This fear keeps them from expressing their true thoughts and opinions.
They think that by sharing their beliefs … it’s going to have a negative impact on their business or personal brand…
But that couldn't be further from the truth.
When you stand for something … sure, there will be a handful of people who don't agree with you.
They may talk shit...
They may even try to "cancel" you...
But this will always be the case.
There will always be some people who don't like you … no matter what you do or don’t do.
Don't worry about them.
You have to remember that there is an entire other group of people that WILL stand with your beliefs.
These people will support your business…
These people will stand up for you...
...and with these people … you'll be able to form a strong community.
But when you don't stand for anything...
People have no reason to support you.
Trust me when I say this...
It's A LOT more powerful to have 100 people who are fiercely loyal to you & your brand … than 1,000,000 people that don't have an opinion.