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IS BACK ... AND BETTER THAN EVER.
IS BACK ...
AND BETTER THAN EVER.
Listen Exclusively on the Operator Standard App
BEFORE YOU GO ANY FURTHER ... WATCH THIS
Choose Your Level of Commitment
PRO
$50/mo or $500/yr
The doorway into the Operator life. Build discipline, structure, and daily execution.
NEW Weekly Operator Standard Podcast inside the app
The mindset, strategy, and truth you need every week.
Power List system
The proven execution framework used by high performers.
Streak engine and Strike System
See your consistency. See your true performance. Build momentum.
Personalized AI coaching
In depth guidance that strengthens you instead of weakening you.
Crew access and accountability groups
You improve with community pressure, not alone.
Life Score generator
Honest performance metrics that show you exactly where you stand.
Full Access to Operator Standard Community
Your environment shifts the second you join.
Full access to all AI modules
Every tool, every day, no limits.
First access to new features
Be ahead of the curve as the platform evolves.
First access to exclusive gear and merchandise
Wear the identity. Live the identity.
24/7 support
Help when you need it, not when it is convenient.
LIFETIME LOCKED PRICING
Your original fifty stays yours as long as your membership is active as the platform grows and prices increase
SPOTS ARE FILLED
Who This Is For
People ready to stop coasting through life and start operating with real structure and accountability.
Most Popular
LIFETIME
$2,500 one-time-payment
The permanent commitment tier. For people who remove all escape routes and lock in for life.
Everything in PRO plus:
Full lifetime access
No renewals. No uncertainty. You are in forever.
Priority access to future platform expansions
Experience new development phases ahead of the world.
Lifetime member badge
Your identity inside the movement is instantly recognized.
Early unlocks for new modules
You get the upgrades before anyone else touches them.
Exclusive discounts on future select products
Lower cost on the ecosystem you already live inside.
Monthly private livestream call
Direct insights, growth, and connection.
Elevated lifetime support
Faster help. Higher priority. Full attention.
BONUS: Bronze Bison Profile Badge
SPOTS ARE FILLED
Who This Is For
People who want lifelong access and want to anchor themselves to the Operator identity permanently.
FOUNDERS
$10,000 one-time-payment
The early architect tier. A limited group that helps shape the next decade of the movement.
Everything in PRO & LIFETIME plus:
Annual Founders Dinner
Your seat at the dinner table with other architects.
Founders badge
A mark that you were here at the beginning.
Founders-only private app feed
Your private circle inside the movement.
Early access to major upgrades and future technology
Touch the next evolution first.
Visibility into upcoming hardware and software concepts
See what the world will not see for years.
Access to all future paid products inside the app at no additional cost
The entire ecosystem opens for you forever.
Monthly strategic call
Leadership level access to guidance and future vision.
Priority lifetime support
You skip the line. Always.
BONUS: Silver Bison Profile Badge
SPOTS ARE FILLED
Who This Is For
People who understand this is Phase One of a multi decade mission and want to be part of the original group shaping its direction.
ONLY 100 SEATS
AVAILABLE
FOUNDERS COUNCIL
The permanent inner circle. A one hundred person council that will never expand. This is not a purchase. It is a position.
Everything in PRO, LIFETIME, & FOUNDERS plus:
Founding Council badge
Your identity as one of the hundred is visible forever.
Annual two day Council Summit
Strategic, long horizon work inside the inner circle.
Direct involvement in long term strategic conversations
Your voice inside the evolution of the mission.
Early insights into future hardware, software, and OS level concepts
You see the future long before the world does.
Visibility into multi year roadmap
Clarity on where the movement is going and how it will grow.
Priority notification for any future ownership or participation opportunities
If doors open, you are first to see them.
Council only prototypes, gear, and drops
Access to pieces no one else will ever own.
Reserved front row seating at all events
Your position is always at the front.
Highest priority support
Your needs are addressed before anyone else.
Transferable seat with approval
A rare position inside a closed market of one hundred.
BONUS: Gold Bison Profile Badge
NO CURRENT AVAILABILITY
Who This Is For
Leaders who want a permanent seat in the inner architecture of the movement and want to stand at the front of a mission that will reshape culture for decades.
Sign up to be notified when more spots become available
Understand this...
Nobody is coming to save you, me, or the current state of America and the world.
No politician...
No savior...
No knight in shining armor...
It has to be us.
How?
It all starts with our commitment to personal development and becoming truly excellent.
Through our example, we can lead the change that our community, society and the world desperately needs.
Understand that the path to becoming the best version of yourself and building the life you dream of requires a massive amount of effort and commitment.
I'm here to teach you exactly what it takes ... not to feed you the same "feel good" B.S. as everybody else so I can make a quick buck.
Instead, I want to give you the real, raw information and the bulletproof mindset that it actually takes to WIN.
I'm also going to connect you to a community of people just like you and me...
These are people who know it's their obligation to lead, win, and make this world a better place for all of us.
But first, let me tell you a little about who I am and what I’ve done…
GET ACCESS NOW
HEY ... I'M ANDY
My name is Andy Frisella. If you don't know me, I like to think of myself as a normal dude who has accomplished some pretty cool shit.
I may have grown up as a fat kid from Missouri who lived on a dirt road, but today, my life looks much different.
Over the past 20+ years of my life, I've built several companies from the ground up which collectively produce 9-figures a year and are worth in the billions of dollars. I'm a bestselling author, and a highly sought after public speaker, consultant and entrepreneur.
I have a passion for helping people pursue their true potential and build the life of their dreams. Right now, that's exactly what this world needs ... more people who represent what it means to be truly excellent.
That's why I started the MFCEO Project...
WHAT IS THE MFCEO PROJECT?
The MFCEO Project was the #1 ranked business podcast on iTunes from 2015-2019.
In over 300 episodes, I taught people everything that they needed to know about how to go from broke, to building a business to any level they desire.
Lessons that I learned from actually doing the real work required instead of the fake overnight success stories we're sold over and over again on the internet.
Now, you may be wondering why I decided to start a podcast if I was so busy with my own ventures.
I did it because I was FORTUNATE enough to become successful in business...
...and I believe in equipping others with the skills and mindset needed to become successful in their own lives.
That's why in the MFCEO Project, I shared the most valuable lessons I learned from sleeping on a mattress in the back of my first retail store, to building some of the most successful and impactful companies and movements on earth.
With lessons from The MFCEO Project including:
• Sales
• Marketing
• Lead Generation
• Leadership
• Branding
• Employee Management
• Building Relationships
• Mental Toughness
• Create Unwavering Customer Loyalty
• Establishing Culture
Millions of people from all over the world have changed their lives ... built incredibly successful businesses ... and began making a positive impact in their communities.
Without winners ... the future generation WILL NOT have people to look up to and emulate to create the same wins and opportunities in their own lives.
You see, I am unapologetically American.
I believe and will die for the principles and values this country stands for.
In 2019, I noticed a shift in our society and the culture of America. One that was too deadly to ignore. So I put the MFCEO Project on hold...
...and re-branded my entire show to Real AF so that I could speak out against the destruction of freedom, standards, values, and culture that I saw happening in society.
If we, meaning you and I, do not fight for these things ... The American dream will cease to exist.
The freedom to build an incredible life will no longer be an opportunity for you, me, and generations to come.
For these last 5+ years ... I've been called crazy, a conspiracy theorist, and every name in the book all over the internet.
But you know what? I'm proud of what I've stood for, because it's what I believe in my heart to be right.
And that's why I'm excited for this new chapter ... and I want YOU to be a part of it.
I need YOUR help.
We need YOUR help.
Your family needs YOUR help.
Your community needs YOUR help.
America needs YOUR help.
I truly believe a new Era of America is coming... and I also believe that we will NEVER have another opportunity other than the one we have right now.
That's why I have decided to bring back The MFCEO Project.
Only this time, it's different.
Not only different ... but better than ever.
We've got a HUGE mission ahead of us...
...and it's going to require more than before.
For that reason, I have decided to evolve The MFCEO Project into The Operator Standard.
Because this about so much more than just the lessons...
It's the relationships formed.
It's changing the culture one conversation at a time.
It's surrounding yourself with a COMMUNITY of like-minded winners who want to help you win.
And I wanted a place for people to come together without any outside influences being able to control what we think or say.
Here are just a few of the things you'll get when you sign up for The Operator Standard
GET ACCESS NOW
HERE'S WHAT YOU CAN EXPECT
The Operator Standard is a community of people like you and me who want to win and make this world a better place. As a member of The Operator Standard, you'll get access to:
Weekly, in-depth episodes of The Operator Standard Podcast on topics such as leadership, sales, personal standards, mental toughness, building relationships, manifestation, intent, and much more
An active community of like-minded people to network and form great relationships with
Access to exclusive Operator Standard gear and merchandise
An active community of like-minded people to network and form great relationships with
Access to exclusive Operator Standard gear and merchandise
GET ACCESS NOW
WHAT OTHERS HAVE SAID
"I have made millions of dollars because of the MFCEO Project..."
Amirali Banihashemi
Phantom Pest Solutions
"The MFCEO Project saved my life. I had no direction with my career, which was my whole life..."
Briana Blix
Viking Landscape Solutions
"I have truly transformed my entire life due to this show!"
Bryce Schmitz
Wisper Skate Shop
"I went from the bottom of my company, to the top of the company that I work for. I went from owning no homes to now owning 2 homes..."
Daniel Austrino
Mindset Made- Apparel
"I would not have a business or been in business if it weren't for the MFCEO Project..."
Katie Skipper
Wholly You Fitness
"The MFCEO Project hasn't just changed my life, it has saved my life..."
Joel Simmons
EVG Solutions- Marketing
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
"This has changed my life like crazy! Thank you Andy for all you and your team have done..."
Brandon Ray
Cepra Landscape
WHY NOT YOU TOO?
LOAD MORE...
ACCESS VALUABLE LESSONS TO HELP YOU WIN
If you're looking for "rah rah" motivational rants ... This ain't it.
With The Operator Standard, you're going to get the mindset and lessons you need to win in every area of your life. The value you get from The Operator Standard will be unmatched. The list of topics we'll cover is massive, and always expanding too.
Here are just some of the topics and lessons that we'll discuss...
Generate Repeat
Sales
Build A Business
From Scratch
Generate
Leads
Develop a Winner's
Mindset
Build A Powerful
Personal Brand
Become a Great
Leader
Execute at a
High Level
Establish Culture
In Your Business
Build Grit &
Mental Toughness
Manifest Your
Goals & Dreams
Create Unwavering
Customer Loyalty
Maximize Your
Potential
GET ACCESS NOW
TOOLS THAT FORCE YOU TO LEVEL UP
The Power List Engine
A precision-built daily execution framework that tracks progress and exposes your weaknesses so you can fix them.
The Strike System
Miss a task, earn a strike.
This builds the exact psychology high performers use to rise above everyone else.
The Streak & Identity Loops
Every day you show up, your reputation compounds.
You don’t just build new habits ... you build a new standard for how you live.
The Crews System
Crews give you pressure, camaraderie, and accountability at scale ... with rankings, leaderboards, and real social consequence behind your actions.
Challenges
Because growth isn’t just in consuming content.
Join and create challenges that earn XP, force you to level up, and compete with your friends.
The AI Operator Engine
Custom-built AI modules designed to push you, coach you, correct you, plan for you, and call you out when you’re slipping.
It learns your patterns, your weaknesses, and your tendencies… and then forces you to level up.
Over the next 12 months, there will be lots of tools dropped into this technology that will be available to push you forward.
WORLDS FIRST LIFESTYLE OPERATING SYSTEM
What would your life look like right now if you had followed through on every goal you had ever set for yourself?
Let’s be real it would be drastically different.
You’d be in better shape.
You’d be making a lot more money.
You’d be proud of yourself.
You’d be filled with confidence.
You’d be filled with self esteem.
Doubt would not exist in your heart.
You would not be anxious.
You would not feel “depressed”.
Your family would be better.
Your friends would be better.
Your community would be better.
Your country would be better.
Honestly, what wouldn’t be different?
You’d be walking around right now living that version of yourself who you know deep down inside you could be, should be and were born to be.
Now, what if you applied this to all humans?
What would the world look like?
Think about it.
If people could wake up and actually do the things they said they would do.
If they could stay consistent for thirty days.
If they could stay consistent for ninety days.
If they could stay locked in EVERY SINGLE DAY…NO MATTER WHAT.
Before I tell you anything else, just think about that.
What would a civilization like that look like?
Now…
Ask yourself this:
How much more money would you be making if you did this one year ago?
How much better shape would you be in?
How much farther along would your business be?
How much confidence would you have right now?
How much opportunity did you leave on the table because you quit on yourself?
Everybody wants to make more money.
Everybody wants more freedom.
Everybody wants to be fit.
Everybody wants a better life.
The reason they do not have it?
Simple.
It’s not that they don’t know what to do…
…ITS THE LACK THE ABILITY TO ADHERE TO A PLAN.
They cannot execute. Period.
Not consistently.
Not under pressure.
Not without motivation.
Not when life gets hard.
If you cannot execute, you cannot earn ANYTHING:
Not a better physique.
Not a better income.
Not a better life.
The good news is:
This is a skill problem.
Not a luck problem.
Not a “born without” problem.
Not a problem of circumstance.
IT IS A SKILL PROBLEM.
Which means you can fix it.
This is exactly what The Operator Standard solves.
GET ACCESS NOW
You do not have a money problem.
You have a discipline problem.
Money is a byproduct of one thing.
Execution.
Your body is a reflection of execution.
Your confidence is a reflection of execution.
Your career is a reflection of execution.
Your business results are a reflection of execution.
Your entire life is a reflection of whether you do what you say you will do.
Money flows to the disciplined.
Respect flows to the disciplined.
Opportunity flows to the disciplined.
Weak people stay broke.
Inconsistent people stay stuck.
Quitters stay exactly where they are.
The Operator Standard gives you the one skill that separates the people who win from the people who watch others win.
Relentlessly Consistent Execution.
WHY YOU FAIL
Most people are not failing because they are lazy.
Most people fail because the world is engineered to weaken them.
Your phone pulls your attention.
Your environment pulls your focus.
Your habits crumble under stress.
Your emotions hijack your decisions.
Your discipline disappears the second discomfort shows up.
The big thing most people never realize:
This system that weakens you was built that way on purpose.
Every major tech platform is designed to turn you into a predictable, dependent, emotional, passive user.
Because predictable people are profitable.
Dependent people are controllable.
Distracted people are easy to monetize.
Big Tech is building a world where humans are digitally enslaved without ever noticing it happen.
Soft bodies.
Soft minds.
Soft identities.
They understand the weaker the population becomes, the easier it is to control.
This is why you struggle to stay consistent.
This is why you break your promises.
This is why you drift.
This is why you feel like you are living beneath your potential.
There is nothing wrong with you.
There is A LOT wrong with the ecosystem most people live in.
You are fighting trillions of dollars of engineered weakness.
The only way out?
An ecosystem that fights back harder.
Nothing is wrong with you.
You have never been given the structure required to win.
START WINNING NOW
WHY YOU CAN TRUST THIS
Ive spent twenty seven years inside real human transformation.
Not motivation.
Not theory.
Not mindset hacks.
I watched people walk into my stores broken and walk out unrecognizable.
I built a global fitness brand by building disciplined humans, not customers.
I watched millions of people use 75 HARD & LIVEHARD to rebuild identity, confidence, and self respect.
And here is the truth.
I'm not saying this to puff my chest.
I am saying it because it is reality.
Millions of people have already changed their lives through the systems I've built, and that is exactly why I know what works and what doesn't.
…and all of that lead me to one decision I made back in 2022 that will end up being the biggest decision of my life:
I would build the first permanent Human Behavioral Operating System.
A system strong enough to counter everything Big Tech is using to weaken people.
Not an app.
Not a challenge.
Not a program.
Not a habit tracker.
A full behavioral Operating System for Human Beings.
Sound crazy?
Thats because it’s never been done.
Ever.
Its never even been thought of.
Its a brand new category.
…and together we are going to change the world with it.
It took three years.
Millions of dollars.
Tens of thousands of hours.
Dozens of rewrites.
Complete rebuilds.
New tech.
New mechanics.
New identity models.
New accountability systems.
This was not software development.
This was psychological engineering.
This was building the system that Big Tech hoped nobody would ever create.
…and the best part?
We are going to use the very tools they used to control us against them.
While they built convenience to weaken you, we built friction to strengthen you.
While they built dependency, we built discipline.
While they built algorithms to soften identity, we built the structure that rebuilds it.
This is not a product.
This is Phase One of a multi phase/multi year/multi decade movement that will change modern culture forever.
This is the most biggest, most important, most ambitious problem Ive ever tried to solve and it will change everything forever.
Its everything Ive got…
The culmination of my life’s work.
WE ARE going to become a culture of ambitious, skilled, fit, wealthy, gritty, confident, brave, independent, tough bad ass motherfuckers with great hearts that we all know we should be.
Simply put: WE ARE GOING TO GET OUR FUCKING LIVES BACK AND ITS GOING TO BE BETTER THAN IT EVER HAS BEEN.
Ever.
GET ACCESS NOW
The Operator Standard is the first behavioral operating system that makes you execute every single day no matter what is happening in your life.
Here is what it gives you:
• Daily clarity
• Complete structure
• Streak based momentum
• Strike based honesty
• Identity reinforcement
• Hard accountability
• Goals converted into daily tasks
• Operator Crews for environmental pressure
• AI Coaches that make you stronger, not weaker
• The Operator Standard Podcast to teach you the latest business/personal development skills.
• A Life Score that shows you the truth
Perhaps most importantly…
…brotherhood of strong, ambitious likeminded individuals who push each other down the path to be the absolute best they can be.
This is the opposite of everything Big Tech has built.
You do not need more motivation.
You do not need another seminar.
You do not need another “coaching program”
You do not need more hacks.
You do not need more planners.
You do not need more inspirational content.
You do not need another Monday restart.
You need a system that forces execution.
You need a system that rebuilds your identity.
The Operator Standard gives you that every day.
THE DREAM OUTCOME
Now imagine the life that comes from that.
If you executed your plan every day for 100 days, you would be in the best shape of your life.
If you executed for six months, your income would go up.
If you executed for a year you’d be a completely different and better human.
Guaranteed.
Why?
Because disciplined people outperform undisciplined people in every environment.
They sell more.
They lead better.
They operate with clarity.
They attract opportunity.
They have more confidence.
They show up when others flake.
People trust them.
People follow them.
People pay them. WELL.
You want more money.
Good.
Become the kind of person money gravitates toward.
That is exactly what we are about to build you into…together.
THE CULTURAL IMPACT
GET ACCESS NOW
Here is the part that should matter to you even more:
Personally excellent humans are the only ones capable of fixing society.
Weak people cannot fix culture.
Distracted people cannot fix culture.
Passive people cannot fix culture.
Digitally enslaved people cannot fix culture.
But a disciplined human destroys all of that.
A disciplined human cannot be manipulated.
A disciplined human cannot be controlled.
A disciplined human cannot be programmed.
A disciplined human becomes a threat to every weak system around them.
Strong identity is the antidote to cultural decay.
And this system produces strong identity at scale.
The Operator Standard is not just built to help you win.
It is built to rebuild culture from the inside out.
That starts with the individual.
You.
…and if you opt out…
Think of the world your children or future children are going to grow up in.
As I mentioned this is Phase One of a multi decade mission.
This is the beginning of the counter movement against engineered weakness.
THE PROOF
Millions of people proved this already through 75 HARD and Live Hard.
They became fitter.
They became more disciplined.
They became more confident.
They became mentally tough.
They became more focused.
Their relationships improved.
Their careers skyrocketed.
Their businesses exploded.
They became different humans.
Not because of a business tactic.
Because they finally became someone who could execute consistently…
Regardless of how they felt…
Regardless of the circumstances..
Regardless of the economy…
Regardless of the naysayers…
People assume success requires perfect information.
It does not.
Success requires diligent execution.
This is the first skill you will build.
THE PIVOT
Right now, you have two paths in front of you.
Path one.
You keep doing what you have always done.
You restart next week.
You break another promise.
You coast.
You negotiate with weakness.
You wonder why nothing changes.
In fact it gets worse…
Weaker.
Fatter.
Poorer.
Harder.
Much harder.
Path two.
You install the system that forces you to become the strongest, most capable, most disciplined version of yourself.
The version that makes more money.
The version that earns respect.
The version that leads.
The version that wins.
The version that Big Tech cannot control.
The version that culture cannot weaken.
The version that changes everything around them.
The version that honors those who came before you and inspires those coming after you.
This is the only path that goes anywhere and you know it in your heart.
…but its your choice.
…and now its a conscious one.
GET ACCESS NOW
UNDERSTAND:
THIS IS NOT FOR EVERYONE.
There are people who are perfectly okay being a drain on society…
…broke
…fat
…lazy
…complacent
…a poor example to their family.
…depends
Those people are gone…
…and they aren’t coming back.
You wouldn’t be reading this if that was you.
You know you were meant to be more and do more.
You know you were meant to be better.
You know deep down that you are failing to live up to the ultimate version of yourself.
…and thats okay
We can fix it. Fast.
Here is the inevitable truth:
If you could execute at one hundred percent, everything in your life would improve dramatically and quickly.
Your health.
Your money.
Your relationships.
Your confidence.
Your future.
Our future.
The Operator Standard gives you the ability to execute at that level.
Nothing in your life will change until you change the way you operate.
Download The Operator Standard.
Determine who it is you want to become.
Commit to it.
Build your identity.
Build your skillset.
Build your life.
Become the person you know are supposed to be.
Watch everything in your life start to rise.
This is the largest product we have ever built.
This is the most important work of my life.
This is Phase One of a movement that will reshape human culture and rebuild the modern human at scale.
It starts with you.
The Operator Standard is ready.
Are you?
GET ACCESS NOW
READY TO LEAD AND WIN?
I need YOU...
Your friends need YOU...
Your family needs YOU...
America needs YOU.
Are you ready?
IM READY
What people are already saying
True gamechanger
Loving the app so far. I need all these tools at my finger tips. I’m not organized, I forget all these little important things when life gets in the way, they sit on the back burner. This has helped me come back to center and stay on track by putting it right in front of my face.
Chris R.
Verified Member
This app is legit
This app is legit. I’m like 4 days in and I can already say it’s worth the money; which after the value Andy has provided for free for YEARS was never in doubt for me. I’m stoked to see where this all goes and to be a part of it.
Jacquelyn B.
Verified Member
3 for 3 on Winning
I’m 3 for 3 on winning the day. Not gonna lie – I was tempted to bend my own rules today, but I recognized that I would only be cheating myself out of the benefits of improved character and peerless execution in my sphere.
Alex A.
Verified Member
Loving The App
Loving the app! This is exactly what I’ve been looking for the last several years. The AI and community aspects are shaping up to be pretty dope too.
Brian T.
Verified Member
Stoked and impressed
Super stoked and impressed with the psychology behind the app. The challenge to finish my tasks and challenges so I won’t have an L for the day push me forward. Thank you. I am so grateful for all the work you all have done.
Pilar O.
Verified Member
Best Few Days I've Had
Been the best few days I’ve had since this app has launched! Haven’t felt this great about my days in awhile. Let’s get it everyone!!
Paul W.
Verified Member
This Couldn't have come at a better time
The app couldn’t have come at a better time! Real estate has been grindy this year and I’m looking forward to going into 2026 with revitalized energy and focus.
Jeremy L.
Verified Member
Won the day again
Won the day again and finished day 10 of phase 3! Starting to feel unfucking unstoppable.
Josh R.
Verified Member
Absolute Bomb
What can I say? This platform is the absolute BOMB! I smashed today again. I am so grateful for this. It's keeping me so in track. This is exactly what I needed.
Leah C.
Verified Member
Insanely Evolved
Just thought to myself. If what I’m seeing now is the intro. Imagine what the Big Picture is. Legit going to create a new, insanely evolved, version of humans.
Austin Y.
Verified Member
Changing my accountability
This app is completely changing my accountability. Something about earning the XP, seeing others succeed, and checking off my power list daily. I am motivated like I’ve never been before.
Gage E.
Verified Member
Most Impactful App
I can already tell that this will be the single most impactful app in my life.
Chris R.
Verified Member
Choose Your Level of Commitment
PRO
$50/mo or $500/yr
The doorway into the Operator life. Build discipline, structure, and daily execution.
NEW Weekly Operator Standard Podcast inside the app
The mindset, strategy, and truth you need every week.
Power List system
The proven execution framework used by high performers.
Streak engine and Strike System
See your consistency. See your true performance. Build momentum.
Personalized AI coaching
In depth guidance that strengthens you instead of weakening you.
Crew access and accountability groups
You improve with community pressure, not alone.
Life Score generator
Honest performance metrics that show you exactly where you stand.
Full Access to Operator Standard Community
Your environment shifts the second you join.
Full access to all AI modules
Every tool, every day, no limits.
First access to new features
Be ahead of the curve as the platform evolves.
First access to exclusive gear and merchandise
Wear the identity. Live the identity.
24/7 support
Help when you need it, not when it is convenient.
LIFETIME LOCKED PRICING
Your original fifty stays yours as long as your membership is active as the platform grows and prices increase
SPOTS ARE FILLED
Who This Is For
People ready to stop coasting through life and start operating with real structure and accountability.
Most Popular
LIFETIME
$2,500 one-time-payment
The permanent commitment tier. For people who remove all escape routes and lock in for life.
Everything in PRO plus:
Full lifetime access
No renewals. No uncertainty. You are in forever.
Priority access to future platform expansions
Experience new development phases ahead of the world.
Lifetime member badge
Your identity inside the movement is instantly recognized.
Early unlocks for new modules
You get the upgrades before anyone else touches them.
Exclusive discounts on future select products
Lower cost on the ecosystem you already live inside.
Monthly private livestream call
Direct insights, growth, and connection.
Elevated lifetime support
Faster help. Higher priority. Full attention.
BONUS: Bronze Bison Profile Badge
SPOTS ARE FILLED
Who This Is For
People who want lifelong access and want to anchor themselves to the Operator identity permanently.
FOUNDERS
$10,000 one-time-payment
The early architect tier. A limited group that helps shape the next decade of the movement.
Everything in PRO & LIFETIME plus:
Annual Founders Dinner
Your seat at the dinner table with other architects.
Founders badge
A mark that you were here at the beginning.
Founders-only private app feed
Your private circle inside the movement.
Early access to major upgrades and future technology
Touch the next evolution first.
Visibility into upcoming hardware and software concepts
See what the world will not see for years.
Access to all future paid products inside the app at no additional cost
The entire ecosystem opens for you forever.
Monthly strategic call
Leadership level access to guidance and future vision.
Priority lifetime support
You skip the line. Always.
BONUS: Silver Bison Profile Badge
SPOTS ARE FILLED
Who This Is For
People who understand this is Phase One of a multi decade mission and want to be part of the original group shaping its direction.
ONLY 100 SEATS
AVAILABLE
FOUNDERS COUNCIL
The permanent inner circle. A one hundred person council that will never expand. This is not a purchase. It is a position.
Everything in PRO, LIFETIME, & FOUNDERS plus:
Founding Council badge
Your identity as one of the hundred is visible forever.
Annual two day Council Summit
Strategic, long horizon work inside the inner circle.
Direct involvement in long term strategic conversations
Your voice inside the evolution of the mission.
Early insights into future hardware, software, and OS level concepts
You see the future long before the world does.
Visibility into multi year roadmap
Clarity on where the movement is going and how it will grow.
Priority notification for any future ownership or participation opportunities
If doors open, you are first to see them.
Council only prototypes, gear, and drops
Access to pieces no one else will ever own.
Reserved front row seating at all events
Your position is always at the front.
Highest priority support
Your needs are addressed before anyone else.
Transferable seat with approval
A rare position inside a closed market of one hundred.
BONUS: Gold Bison Profile Badge
NO CURRENT AVAILABILITY
Who This Is For
Leaders who want a permanent seat in the inner architecture of the movement and want to stand at the front of a mission that will reshape culture for decades.
Sign up to be notified when more spots become available
FAQs
Andy has always given so much away for free. Why is this not free?
Because this is not content you binge and forget. This is technology that rewires how you operate and forces you to become someone who follows through. Free videos and podcasts can wake you up. They cannot hold you to a standard, measure your performance, or keep you accountable when you want to quit. This system requires real engineering, real infrastructure, and a real team behind it. If you want real results, you should expect real investment.
Lets be real…If skipping a pizza, a coffee run, or one night out is too much for you to invest in becoming a stronger human being, we do not want you here. This technology & community is not for people who want change handed to them. It is for people who are done lying to themselves and are willing to put some skin in the game.
The small investment is intentional. It separates the committed from the comfortable. The committed step in and rise. The comfortable complain and stay exactly where they are.
This technology is not an expense. It is the cheapest, highest return investment you will ever make. If you cannot invest a few dollars into your own discipline, your own success, and your own future, you are not in the mindset to build anything meaningful.
If this isn’t for you, no sweat.
Real AF and the original MFCEO episodes are still available to you for free.
Does this replace Arete Syndicate?
No. The Operator Standard is not a replacement for Arete. They serve two different purposes and they make each other stronger. The Operator Standard builds disciplined individuals at scale. It installs identity, accountability, and daily execution. Arete is for serious entrepreneurs who want high level mentorship, strategic proximity, and the advanced tools that Ed and Andy bring to the table. Arete is also about to expand its value with new features and deeper support for business growth. The Operator Standard prepares people to rise to that level. Arete accelerates the ones who are ready. Both win when they work together. The Operator Standard builds Operators. Arete builds leaders. Both strengthen each other.
What is different between the original MFCEO Project and the new Operator Standard podcast?
A lot has changed in the last 10 years both in the business environment, my personal success and the cultural climate we live and work in. I have a lot to share that I didn’t even know back then. Nobody did.
The MFCEO Project changed millions of people. It woke people up. It taught the mindset, principles, and truth that most of the world was afraid to say. That foundation has not changed at all. The difference is that The Operator Standard is the evolution of that mission.
The MFCEO Project was mainly about mindset and personal development.
The Operator Standard is about building new identity, execution and direct business and success tactics.
The MFCEO Project taught you how to think.
The Operator Standard shows you how to live it every single day.
The MFCEO Project was fuel.
The Operator Standard is the engine.
And now there is a new layer that did not exist before.
You are going to hear from the people who actually built massive success by applying the MFCEO principles. Not influencers. Not theorists. Real operators. My closest friends & business partners (you know who they are). The entrepreneurs and leaders who took those teachings and turned them into huge companies, incredible careers, and life changing results. They will break down exactly how they did it so you can replicate the same principles in your own life.
This is not just entertainment or motivation anymore. It is a living, evolving part of a full system that builds discipline, accountability, identity, and follow through.
The MFCEO Project opened the door.
The Operator Standard walks you through it, surrounds you with proven operators, and turns you into someone who never goes backward again.
What is The Operator Standard App?
It is a full life execution system that builds discipline, identity, and consistency through pressure, structure, accountability, and community. This is not a habit tracker, not a mastermind, not a coaching group, and not a motivation app. It is a daily operating system designed to turn you into someone who follows through every single day. Nothing on the market works like this.
Who is this app for?
Anyone who is tired of quitting on themselves and wants real results. It works for people who have struggled to stay consistent and for high performers who want to raise their standards even higher. If you want to improve your body, your money, your discipline, your habits, or your mindset, this is for you.
What makes this different from other apps or programs?
Everything. Most apps track habits. This one changes identity. Most programs rely on motivation. This one relies on daily action. Most systems are loose and optional. This one applies structure, pressure, streaks, accountability, and community competition that force you to grow. It is not comparable to anything else on the market.
Is this a mastermind or coaching group?
No. It is a personal operating system built around your daily actions. You can access community, coaching tools, and support, but the transformation happens through execution. You build yourself, not through access to a guru, but through consistent action.
How much time does it take each day?
A few minutes in the morning and a few minutes at night. The goal is not to trap you inside an app. The goal is to get you to live a disciplined life outside of it.
What do I actually do inside the app?
You create and complete Daily Tasks, follow Challenges that develop core skills, track your streaks and wins, get feedback from the AI, strengthen your habits, and stay connected with people who hold the same standards. It turns your day into a game you can win.
Will this help me make more money?
Yes, because it helps you fix the root cause of most financial problems. Lack of discipline, inconsistency, and poor follow through. When you become someone who executes every day, your income, opportunities, and confidence rise with it.
Does the app include coaching?
Yes, you have an AI coach designed to help you think clearer, plan better, break down goals, stay consistent, and improve your execution. It is not a replacement for effort. It is a tool that makes your effort more effective.
Is there a guarantee of success?
No. There can never be one. Success depends on your honesty, your integrity, and your willingness to show up every day. We give you the structure, the tools, the system, and the pressure. You provide the discipline.
Is this beginner friendly?
Yes. You do not need experience, fitness, money, or knowledge to start. The system is built so anyone can begin today and improve quickly.
Do I need special equipment or supplements?
No. You can start immediately with only your phone.
What if I am not good with technology?
The app is simple. If you can tap and swipe, you can use it. Everything is designed for clarity and ease.
Is there a community?
Yes. You join a community of people who take their lives seriously. You will be surrounded by others who are building discipline, not people looking for shortcuts.
Will anyone see my private information?
No. Your tasks, goals, and personal work remain private unless you choose to share them.
What if I fail or miss days?
You will be held accountable. That is part of the growth. You learn, adjust, reset, and improve. This app is designed for real humans, not perfect ones.
Is this connected to 75 HARD?
You can run 75 HARD inside the app, but this system goes far beyond that challenge. It is built to support your entire life long term, not just 75 days.
What is the long term vision for The Operator Standard App?
This is only the beginning. The current version gives you the daily execution system you need to change your life, but the app will continue to expand with more features, deeper coaching tools, and new systems that raise your standards even higher. This project is built to become one of the most important personal development technologies ever created. Imagine discipline, identity, community, accountability, and AI all working together to shape the way people live, operate companies, organizations and eventually society as a whole. It’s going to become world’s first Human Behavioral Operating System. As the technology grows, you will be part of the first wave of Operators building something much bigger than a program. You are joining the foundation of a movement that will change how people think, act, and show up in the world.
I am looking for The MFCEO Project. Where is it?
The MFCEO Project has evolved into The Operator Standard. The mission has expanded and evolved. The MFCEO Project podcast sparked a mindset shift for millions of people. The Operator Standard is the evolution. It gives you the structure, tools, accountability, and daily execution system that the MFCEO Project always pointed toward. We do not go backward. We build forward. The Operator Standard is the evolution of everything the MFCEO Project stood for, taken to a higher level and built into a system you can use every single day.
I have kids getting ready to go to college. Does this replace college?
Not yet. College can still provide certain skills, credentials, and a career path. The reality is that college is becoming less and less valuable for most people. It is putting young adults into massive debt, teaching outdated material, and it has no real impact on whether someone succeeds or fails in the real world. The Operator Standard teaches what college does not. Discipline. Accountability. Execution. Grit. The ability to follow through. These traits determine success far more than any degree ever will. At this point most college is optional education unless highly specialized. Think of The Operator Standard as mandatory human development. As this platform grows, we will be expanding into deeper education systems that actually prepare people for life, careers, and leadership in the real world. We are not trying to replace college today, but we are building the foundation of what should have existed all along. For now, this does not replace college. It gives your kids the traits that make college, or any path they choose, actually worth something.
I thought Andy hated AI. Why is he releasing AI technology?
I do have a problem with AI. Not the technology itself, but the way Big Tech is using it. They are building systems that make people weaker, dumber, more dependent, more distracted, and easier to control. We cannot sit on the sidelines and pretend that ignoring AI will make it go away. That is how we lose. If we want to win this fight, we have to use the same tools the giants are using, but we use them for the opposite purpose. Their AI is built to capture your attention. Ours is built to sharpen your mind. Their AI makes you dependent. Ours makes you better, stronger, more intelligent, more capable, more effective and more disciplined. Their AI makes you soft. Ours makes you unbreakable. You can either let the world’s biggest companies use this technology on you, or you can use it against them to become a more capable human being. We are not joining their game. We are building the counterforce and using their own tools against them to win.
250k for Founders Council?
Yes.
The Founders Council is not for beginners. It is not for spectators. It is not for the internet pretenders who talk big but have never built anything real.
This tier is a filter.
It separates the people who want to look like players from the people who actually are. The ones who have already built something, the ones who understand leverage, the ones who know exactly how valuable early proximity can be when a major ecosystem is being built.
Nothing in the app requires this tier. It takes nothing away from anyone. The Pro and Lifetime tiers give people everything they need to win.
The Founders Council exists for a different reason.
It is for real operators and visionaries who want direct proximity, private access, early insights, priority rights, and a seat at the table to influence the direction and development as this entire platform scales into a cultural force for the next decade.
Most people should not buy it.
The ones who will get massive long term value from it understand exactly why the price is what it is. They know the difference between a cost and an opportunity.
LET ME BE VERY CLEAR
If you DON'T apply the lessons from The Operator Standard...
I can't guarantee anything for you.
In fact, if that's the kind of person you are ... I don't want you in this group.
I need people who are willing to absorb these lessons, take pride in their community, and take action by leading from the front.
We're here to create real change, and I need you to take what you learn from this group and execute.
Your wins are exactly what we need to create a massive impact in society and the world.
Because through your example and your wins...
You'll encourage others to want the same for themselves.
There's nothing more noble than that.
GET ACCESS NOW