… I want to scorch the fucking Earth.
I want to be so obscenely hard working and relentlessly focused that I don’t just achieve my goals.
I murder them.
I want to destroy my competition by making sure I’m the absolute best. I want to run up the score on them: 100-0.
Because I believe that’s what it takes to succeed in life: grit, perseverance & relentless aggressiveness.
The will to do whatever is necessary to get the life you want.
That philosophy of life has served me well.
I dreamed of driving Lamborghinis, but I honestly didn't think I had what it took to own one. I was more committed to filling my stomach with Doritos than filling my day doing productive shit.
School never came easy to me. I was always told I was dumb by my teachers. Later, I would learn that I did have some natural intelligence, but nonetheless I did terrible in school. My grades sucked … D's were the norm for me.
I was bored and unmotivated.
There were quite of few people who reinforced my underachieving. Kids teased me. Teachers dismissed me. One counselor even dissed me by telling me I could never go to a first-rate college because I wasn't “Cream of the Crop”. In his mind, I just wasn’t that kind of top-tier student ... and by no means an extraordinary person.
My family had (and still has) our share of drama and dysfunction. If I actually told you specifics, you’d think it was a Jerry Springer Episode.
I promise, you wouldn’t even believe me even if I told you.
But my dad has always been a rock and role model for me.
Like me ... he wasn’t some gifted genius.
He was rarely the smartest person in the room, but he preferred it that way so he could improve at every opportunity.
What he lacked in “smarts” he made up for in determination & work ethic (today at 70+ years old...nobody can physically or mentally outwork him).
It worked for him.
So he made it a point to teach me to be aggressive. He wanted me to be competitive, because he knew (from personal experience) that life is hard, and that in order to succeed in anything, you have to develop a mindset and personal conduct that could have you eating two scoops of broken glass for breakfast.
He knew that success requires a killer competitive attitude and an unparalleled will to win.
That’s what he was trying to teach me when he had me and my brother Sal repeat the Frisella family battle cry ...
The thing is ... I got his point. And it’s made all the difference for me.
Growing up playing sports I was ejected from more games than I can remember. I was raw. Pure emotion.
Over the years I learned composure.
Today, in addition to serving as CEO of one of the world’s leading nutritional supplement companies, 1st Phorm International, I founded and run five other businesses that collectively generate 200M+ in annual revenue: Supplement Superstores, Alpine Sports Products, Carbon Fire Nutrition, Paradise Distribution, and 44Seven Media.
I’m also the host of a business/success oriented podcast, The MFCEO Project, which is a top 50 podcast (in the world...not just business) that gets millions of listeners every month.
I’ve become one of the highest paid keynote speakers in the world, and I’ve even written a best-selling series of children’s books that promote entrepreneurial values and the success mindset.
In addition, I’ve been recognized as one of the world’s leading authorities on customer retention & loyalty and company culture, as well as the marketing techniques it takes to build both brick-and-mortar and online direct-to-consumer retail businesses from the ground up.
I was identified as Entrepreneur of the Year in 2016 and have been featured in Forbes (yes, a little fat kid who grew up on a gravel road in Missouri was featured in Forbes...a few times actually), INC, and Entrepreneur Magazine as well as many other honorable publications.
So yes…I’ve done a few things. I’ve experienced my share of what other people might call “success.”
Lamborghinis, Rolls Royces, Porsches, Ford GTs, all sorts of Muscle Cars (I’m a sucker for late 60’ Muscle)…really whatever car I want.
I live in a nice house with my wife and three bulldogs (Otis, Charley & Ellie) and have a 200-acre farm 25 minutes away that would give Churchill Downs a run for its money.
Most importantly, I have the freedom do whatever the fuck I want, whenever I want, and answer to absolutely nobody.
What I discovered is all that “stuff” and lifestyle is cool and I enjoy the hell out of it...but what I enjoy more than anything is helping & seeing other people’s success to fruition.
Seeing one of my employees buy a new house or car or hit some other goal because of the skills I taught them is what really gets me going.
Seeing people take what I give them and build their ultimate life is an amazing experience.
Far beyond becoming a millionaire myself.
Which brings me to this point ...
If you choose, you can live the lifestyle I live and enjoy the things I enjoy.
More importantly you can live however the fuck YOU want.
You just have to have the right mindset.
You have to have the right tools.
You have to be committed to excellence.
You have to be aggressive.
You have to be competitive.
You have to care about people.
But above all:
You have to have the will to WIN.
And win BIG. DOMINATION: 100-0.
I can teach you all of that except the last one.
If you don’t have the will to WIN BIG ... well ... the world needs fry cooks, too.
If you’re willing to learn. I can teach you.
Let’s do it together.