MFCEO Project Podcast

Marketing has become so sophisticated over the last couple of years that developing an effective strategy can become overwhelming. In this episode of The MFCEO Project, Andy Frisella shares the basic principles and practices that have helped him promote his businesses and generate millions of dollars in revenue. In a wide ranging conversation, Andy discusses everything from basic marketing philosophy and common social media marketing mistakes to the use of brand ambassadors and use and abuse of the principle "sex sells."

What skill can determine whether you are going to be an average person who earns $40,000-$80,000 a year or an exceptional person who earns 6 to 7 figures a year? It’s the skill of leadership. If you learn and master the effective management of people, your potential for success and greatness will be unlimited. How much time are you investing in the development of this skill? It is an investment that pays off.

Happy 4th of July! The men who founded America believed in something bigger than themselves. They believed in something that could make their lives better, as well as the lives of their families. But they also knew that they were up against impossible odds and that the cost of failure was high. Are you motivated to pursue amazing, seemingly impossible goals? Not just goals that benefit you, but others too? Have you considered the high cost of achievement? America was built by people who, in the face of massive adversity, decided to move on regardless. What about you?

Think about all the things that people have said to you that bother you. Go back to when you were a little kid. What did they say? Maybe it was that you were: fat. Stupid. A loser. A weirdo. Even though you were little when it happened, the hard truth is that you grow up and remember that sh*t. Here's the deal: People have a tendency to think their struggles or issues are worse than everybody else's. But the reality is that everybody deals with something. What it comes down to is this: When you get pushed to the brink by the negative memories and thoughts, what do you do? You can cave in and give up. Or you can dig deep and press on.

This one goes out to the guys (and gals) who are working hard and have a chip on their shoulder because everybody they know - even their friends and family -are telling them to "grow up" because they are crazy to "pursue an unrealistic dream." Guess what? Someday, when you are successful, they will tell you "you are a genius" and "I always believed in you." And it will be bull sh*t.  But it doesn't matter. Those stupid things that people say are blessings. They will create the chip on your shoulder. They will drive you.  And when you make them eat their words, it will feel damn good.

What if? What if? What if? Entrepreneurs are always sending Andy Frisella emails and direct messages freaking out about this or that. Most of the time, they are afraid of things that aren't really threats to their success. In this episode, Andy walks listens through the lineup of "bogeymen that don't exist." Instead of being afraid of these things, The MFCEO says, fear mediocrity. And fear never doing anything at all.

Good communication skills are critical to success. Unfortunately, society has become so soft and overly sensitive that people feel they need to be passive and tentative in the way they speak to others. They tone down the truth to avoid offending someone. They are vague in order to avoid hurting someone's feelings. Guess what? This doesn't work. In order to succeed personally and professionally, you need to speak clearly. You need to speak truthfully. You need to be direct.

The importance of excellence has always been one of Andy Frisella's foundational values and one of the basic assumptions of The MFCEO Project. But in 150 episodes, Andy has never explicitly explained why excellence is so important - why it's everything. From how it undergirds the confidence necessary for success to how it protects us from the danger of laziness, The MFCEO unpacks and breaks down his thoughts on excellence - and shows exactly why it's essential to personal and professional success.

What do you do when the person you love does not support you and your goals? Or, what do you when they support your overall goals, but they often nag you about your lack of progress? Do you suck it up and take it? Do you just tell them to go to hell? In this episode of Thursday Thunder, Andy Frisella unpacks his thoughts and answers this frequently asked question. The bottom line: a relationship is two people believing in the same things and being committed to the same goals. Is that what you have with your significant other or not?