When it comes to sales, you can't settle for mastering product knowledge.That's too myopic. You have to broaden your approach to include a comprehensive knowledge and expertise, not just of a particular product, but of the whole industry or field of which your product is one part. As Andy Frisella says, you have to be "the guy." You yourself have to be a holistic resource for your customer. Those who do that will reap benefits for your brand and bottom line.
Every day there are people who don’t achieve the goals that they could achieve if they just acted. In almost every case, the reason they didn’t act was because THEY TALKED THEMSELVES OUT OF IT. They let the "little loser voice" inside them dictate the terms of their life - who they are & what they can accomplish.But successful people take specific steps to take control of their mental conversation - and their lives. In this episode, I tell you what they do to dominate.
"What if?" is a question I hear people asking all the time...people who are in the middle of their entrepreneurial journey...or people who are in the midst of trying to accomplish a big goal. The reality is, people who constantly ask themselves that question are mentally abusing themselves. They are subjecting themselves to doubt & uncertainty. Successful people, entrepreneurs or otherwise, are different. They ask entirely different questions and operate under a whole different set of expectations.