Whether you operate from Los Angeles, CA or Little Flint, MO, Andy Frisella argues that the internet and social media have created a situation in which every business is a small town business.  If you want to succeed, you have to think like the owner of an old time general store.  Ben Newman and Vaughn Kohler join him in the studio.

Mr. Frisella's General Store Kicked Ass Because It Had To

Back in the 1800's, if you had a general store in some small town in the middle of nowhere, you had to run your business with integrity.  You had to have a great product, great service, and be a great person.  If you did, word got around town and business prospered.  If you didn't, if you screwed people over, you were screwed.  You had to do the right thing--or you were screwed.

The Era of Big Companies Screwing the Consumer Has Come and Gone

Over time, with the growth of America and the development of radio and television, an era began when big companies could control the media, lie about their products and service, screw the consumer, and get away with it.  But with the invention of the internet (thank, Al Gore) and the omnipresence of social media, it's impossible to hide.  People can now offer instant feedback.  They are more connected than ever.  So, in reality, the whole world has become a small town.  So every business is now a small town business.

It's Not an Option:  Be a Good Person. Do the Right Thing.

We've come full circle.  It's now incredibly important to not only have a good product or service, but to be a good person.  Andy is not against business strategies.  But the most important strategy is to have some fucking integrity.  People don't give a shit what you sell if they don't trust who you are.  Your company needs to be driven by character.

Links Mentioned In This Episode



Also in MFCEO Project Podcast

What Makes Your Work Worthwhile?, with Andy Frisella - MFCEO316
What Makes Your Work Worthwhile?, with Andy Frisella - MFCEO316

What makes your work worthwhile? Is it only worldwide influencers who make 9-figures that should feel good about themselves & their lives? Or can you feel great about life if you're a blue collar worker, a teacher, or someone who doesn't even earn $45,000 in income? Whether it's people who think "happiness is the new rich" or people who equate being famous with being impactful, there's a lot of confusion out there about how to evaluate the worth of a job & the value of a human life.
Read More
What Does It Really Mean To Be Woke?, with Andy Frisella - MFCEO315
What Does It Really Mean To Be Woke?, with Andy Frisella - MFCEO315

Are you "woke?" That's a phrase that's thrown around a lot these days. Sometimes it's used in politics to talk about people who say they really care about racism & injustice & sometimes it's used for dudes who think they've uncovered a worldwide conspiracy that nobody else knows about! But what does it really mean to be "woke," to have your eyes opened to what life is all about & what it takes to be happy & successful?
Read More
Overcoming The Fears That Keep Us Ordinary, with Andy Frisella - MFCEO314
Overcoming The Fears That Keep Us Ordinary, with Andy Frisella - MFCEO314

I recently had a friend admit to me that he didn't feel "worthy of success." The reality is...a lot of people feel like that. They feel like a fraud. They feel like they are running behind. They feel like there is some "secret formula" that's complicated & too sophisticated for them to understand. Listen...all of us feel lost & like we don't know what we're doing. In this episode, I talk about how to overcome that & we share OG stories about the early days of MFCEO. (Oh...& we announce contest winners!)
Read More