September 29, 2015 2 min read

Whether you operate from Los Angeles, CA or Little Flint, MO, Andy Frisella argues that the internet and social media have created a situation in which every business is a small town business.  If you want to succeed, you have to think like the owner of an old time general store.  Ben Newman and Vaughn Kohler join him in the studio.

Mr. Frisella's General Store Kicked Ass Because It Had To

Back in the 1800's, if you had a general store in some small town in the middle of nowhere, you had to run your business with integrity.  You had to have a great product, great service, and be a great person.  If you did, word got around town and business prospered.  If you didn't, if you screwed people over, you were screwed.  You had to do the right thing--or you were screwed.

The Era of Big Companies Screwing the Consumer Has Come and Gone

Over time, with the growth of America and the development of radio and television, an era began when big companies could control the media, lie about their products and service, screw the consumer, and get away with it.  But with the invention of the internet (thank, Al Gore) and the omnipresence of social media, it's impossible to hide.  People can now offer instant feedback.  They are more connected than ever.  So, in reality, the whole world has become a small town.  So every business is now a small town business.

It's Not an Option:  Be a Good Person. Do the Right Thing.

We've come full circle.  It's now incredibly important to not only have a good product or service, but to be a good person.  Andy is not against business strategies.  But the most important strategy is to have some fucking integrity.  People don't give a shit what you sell if they don't trust who you are.  Your company needs to be driven by character.


  • Book Andy to Be on Your Podcast 🎙
  • Follow Andy on Instagram
  • Follow Andy on Facebook
  • Take complete control of your life - 75 HARD ♠️
  • Get my raw & uncensored advice about success & life delivered to you daily!
    • Subscribe to YouTube

      Also in MFCEO Project Podcast

      The End, with Andy Frisella - MFCEO318
      The End, with Andy Frisella - MFCEO318

      December 10, 2019 1 min read

      And now...the final episode of The MFCEO Project podcast (which, by the way, has language and adult humor that is not suitable for kids. Use your brains. Be a good parent.)
      Read More
      Foreword to the Final Episode, with Andy Frisella - MFCEO317
      Foreword to the Final Episode, with Andy Frisella - MFCEO317

      December 06, 2019 1 min read

      Preview of the final episode.
      Read More
      What Makes Your Work Worthwhile?, with Andy Frisella - MFCEO316
      What Makes Your Work Worthwhile?, with Andy Frisella - MFCEO316

      October 02, 2019 1 min read

      What makes your work worthwhile? Is it only worldwide influencers who make 9-figures that should feel good about themselves & their lives? Or can you feel great about life if you're a blue collar worker, a teacher, or someone who doesn't even earn $45,000 in income? Whether it's people who think "happiness is the new rich" or people who equate being famous with being impactful, there's a lot of confusion out there about how to evaluate the worth of a job & the value of a human life.
      Read More