Doing business today, people might think that online technology makes in-person contact less important. Only morons believe that. That's like saying that since we have the internet, we no longer need to know the alphabet. Wrong. The alphabet is fundamental; and so is one-on-one interaction. In spite of websites and social media accounts, businesses still have to make real phone calls, sometimes even go door-to-door, and have real conversations with real people. In business and in all of life, successful people know how to approach and engage.