The Power of Not Having a Choice

When you are starting a business…

Or anything new…

When your back is against the wall…

It’s easiest for you to push forward…

Because you don’t have a choice.

But when things start improving…

You earn a little money…

And you gain some momentum…

It’s easy to start getting comfortable.

Now you “don’t have to” send the email because you are making “good” money...

Now you “don’t have to” go to that meeting…

Now you “don’t have to” make that call...

And that’s when people lose.

You see, it’s easy to cut yourself some slack when things are going well…

But, if you want to be successful long-term…

You have to learn how to put your back against the wall…

To where the only option is to achieve the result you are after.

You have to execute everyday as if you have nothing…

Because if you don’t, you will end up with nothing.