Winners Operate With Urgency

Most people only operate with urgency when they’re forced to.

When the pressure’s on...

The deadline’s close...

The consequences are real.

...and shit hits the fan...

All of a sudden, these people start acting with urgency.

They scramble.

They panic.

Only ... They're far too late.

Their window of opportunity has come and gone.

That’s not what winners do.

Winners live with urgency before there’s pressure.

They are constantly looking for the slightest cracks in their craft to fix so little problems don’t become big ones.

They don’t wait for the clock to run out before they execute.

They never let their foot off the gas.

They run the score up.

They move now.

They think now.

They solve now.

...and because they do...

They avoid the consequences that come with kicking the can down the road over and over again.

Operating with selective urgency will ruin your entire life.

It will cost you opportunities.

It will cost you progress.

It will cost you relationships.

It will cost you everything.

If you want to win...

You can't just "turn it on" when shit gets ugly.

My advice for you is simple:

Act with urgency at all times...

Not just when you "feel like it."

Not just when the problem gets out of hand.

Every single day.

ALWAYS BE YOUR BEST.

ALWAYS BE READY.

No, it's not for everyone…

…but neither is performing at a high level.

It’s your choice.

I know what I choose.