The Work Will Always Be Required

I talk a lot about "doing the work" because execution is what holds 99% of people back from reaching their goals and building a great life.

That's the truth.

It really doesn't matter how efficient your strategy is.

Without action...

It's completely irrelevant.

People let the lack of feeling ready hold them back from starting…

Here’s a tip…

When you are 80% ready … just go.

You will never be 100% ready.

You will figure out the 20% by building the skills and learning the lessons necessary to win along the journey.

There is no perfect plan.

You will never be ready.

Most of all … there is no way around the work.

The work is the difference between everything and nothing.

It isn't sexy.

It isn't fun.

It isn't popular.

...But it's required.

Which is why every time someone tells me "It's about working smarter, not harder"...

I know they don't have what it takes.

I know they are trying to skirt the amount of work required.

I know that always leads to failure.

Understand…

It's not about working hard or working smart.

It's about working hard AND working smart.

Both at max capacity.

So yes … work smart.

It's important.

...but don't use it as a cop-out for not being willing to pay the actual price required to make your dreams a reality.

The work will always be required.

Always.

Just accept it and go…

…and never fucking stop.