
Most people never gain any real traction because they give themselves options.
They'll start building a business...
They'll start making changes...
They'll start taking action to build a bigger life...
But the entire time they're putting their plan into action...
They're also quietly considering their backup plan in case their real goals never come to fruition.
That's why they lose.
...and here's why I say this:
Real winners do not operate with a plan B.
They have a plan A and make it their only option.
They don't have a safety net.
They don't have a different path in case things "don't work out."
They have their real goals and nothing else.
By giving yourself an escape route...
You remove the pressure necessary to make the real commitment required to reach your goals.
Whether you're consciously aware of it or not.
Understand that a lack of options is the ultimate motivator.
When the stakes are high and your back is against the wall...
It forces you to develop skills.
It forces you to execute at a higher level.
It forces you to pay attention to the details.
It forces you to give your goals every last unit of energy you have.
Do not entertain a plan B.
Do not leave another door cracked open in case things don't work out the way you want them to.
Close the door...
Weld it shut...
...and burn it to the fucking ground.
You will never build the life you truly want by giving yourself any other options.
That's the truth.