Operate With This Mentality…

When you're first starting anything new and your back is against the wall...

It's easy to keep moving…

Because you have zero options.

It's when things start getting better...

You start gaining momentum...

You start making some money...

You start getting in a groove...

That’s when it's easy to get comfortable.

You no longer have to do the extra work...

You no longer have to go to that meeting...

You no longer have to hop on that phone call...

You no longer have to send that email...

You no longer have to give your full commitment and effort every day...

...and that's when people start to lose.

You have to learn how to operate as if you have no fucking choice.

You have to make achieving your goal the only option.

You have to execute every day as if you are just starting out.

Otherwise...

You will end up with nothing.

Develop the mentality of having zero options.

That's how you win in the long run.