Entrepreneurship Isn’t for Everyone

If you’re building a business from scratch…

You need to understand what the fuck you’re signing up for.

Not the version you see on social media.

The real thing.

Everybody wants to talk about being their own boss.

Setting their own schedule.

Having freedom.

Making money.

Very few people want to talk about what it takes to get there.

The years of work before anybody knows you exist.

The money you put into the business when you could have spent it on yourself.

The plans you cancel because something needs to get done…

…and you’re the one responsible for getting it done.

Entrepreneurship has been packaged and sold to people like it’s a shortcut to an easier life.

That’s bullshit.

You’re taking responsibility for every problem in a business that doesn’t exist unless you build it.

You have to find the customers.

Deliver what you promised.

Pay the bills.

Fix the mistakes.

…and figure out what to do when the plan you were convinced would work falls flat on its fucking face.

You don’t get to ignore a problem because you’re tired.

You don’t get to lower the standard because you’re stressed.

And you don’t get paid just because you worked hard.

You can give something everything you’ve got…

…and still come up short.

That’s part of the deal.

I’m not telling you this to talk you out of building a business.

I’m telling you because making that decision based on somebody else’s highlight reel is a great way to get your ass handed to you.

Be honest with yourself.

Are you willing to do work nobody sees?

Can you take responsibility when you fuck up?

Can you keep learning, making adjustments, and executing when the excitement wears off?

Because it will.

…and the work will still be there.

You can build something you’re proud of.

You can create opportunities for yourself and other people that wouldn’t exist otherwise.

But you’re going to have to develop the skills, discipline, and mental toughness to handle the responsibility that comes with it.

That takes time.

That takes sacrifice.

And nobody can do it for you.

Know the price before you decide to pay it.

Then understand that knowing the price and actually paying it are two very different fucking things.

This shit isn’t for everyone.

…but if you decide it’s for you…

Get to work.

#100to0